I'm a passionate marketer with a brain for brand and an infatuation with strategy. I’ve been lucky to dedicate my early career to the field that lights up my mind, building from my studies as a Sport Marketing major at the University of Michigan, through multiple transformative internships, and into the world of brand at the intersection of sport, fitness, and technology. I thrive when bridging the gap between data-driven thinking, a real-world pulse and creative ideation, and strive to create innovative experiences that inspire passion in a culture-driven world. I know that the idea of brand exists in all areas of life, far beyond companies and products, and I study how brand in its core meaning can help advance my work. In less jargony terms, I like to make things that people love. And I love to learn to do it better. Outside of work, my passions include travel, hiking, adventure, sport, music, and so much more. Some of my favorite books include Sapiens, Homo Deus, The Comfort Crisis, and Dune.