Founder And Ceo
Modernmood.com is an eCommerce company that sells indoor and outdoor furniture for all settings and rooms.As the Founder and CEO, I was responsible for spearheading all aspects of the business, including marketing initiatives, partner relationships, and marketplace commercial efforts to maximize business growth. I supervised 6 direct reports and maintained multi-million dollar annual budgets.To launch an eCommerce business for selling and buying furniture pieces, I identified a target market, defined a suitable business model, and formulated brand positioning. I facilitated in-depth market research to identify marketplace opportunities and economical freight services. Through this, I have successfully onboarded a catalog of 60K products and secured competitive freight rates, enabling the business to establish a competitive market advantage. By utilizing a more personalized approach, I have built and maintained strategic partnerships with top furniture manufacturers and retailers such as Ashley Furniture. I presented the company's unique value proposition and negotiated cost structure, establishing a mutually beneficial agreement. I also developed and implemented eCommerce marketing strategies that increased brand awareness and marketplace user base.