Ex-Publicis | Ex-SizmekAs Regional Commercial Director MENA for Yazle Global I am responsible for driving revenue growth, expanding market presence, and overseeing the commercial strategy across the region. In this role I combine leadership, strategic planning, sales, and client relationship management to achieve business, sales team and individual contributor goals.

As the leader of the programmatic trading business for Publicis Group across the MENA region, I oversaw the strategic media delivery for top agency brands including Starcom, Spark Foundry, Zenith, Digitas, and Leo Burnett. My role involved managing a diverse portfolio of over 200 clients, such as NEOM, McDonald's, Samsung, and BMW, with responsibility for programmatic marketing budgets totalling between $80M to $100M USD annually.I provided leadership and mentorship to a team of 42… Show more As the leader of the programmatic trading business for Publicis Group across the MENA region, I oversaw the strategic media delivery for top agency brands including Starcom, Spark Foundry, Zenith, Digitas, and Leo Burnett. My role involved managing a diverse portfolio of over 200 clients, such as NEOM, McDonald's, Samsung, and BMW, with responsibility for programmatic marketing budgets totalling between $80M to $100M USD annually.I provided leadership and mentorship to a team of 42 media specialists, guiding their professional development and overseeing the expansion of hub teams in Lebanon, Turkey, and Dubai. My expertise in building and maintaining strong partnerships with key media and technology partners like Amazon, Google, and a long list of local and international technology and publisher solutions ensured favourable media buying rates and the successful execution of programmatic campaigns.In this role, I also developed and implement omni-channel planning strategies that integrate offline, TV, and digital channels, working closely with data science, content, commerce media, and social delivery teams to create comprehensive media solutions. I was responsible for audience planning across various channels, including Digital Out Of Home, Programmatic Display and Video, Digital Audio, Connected TV, Social platforms, Commerce, and Retail Media, while ensuring adherence to brand safety guidelines and industry standards.Additionally, I collaborated with agency C-level executives and client stakeholders to align media strategies with brand business objectives, ensuring that all proposed solutions were of the highest quality and effectively met client needs. Show less

Leading the Programmatic business for Publicis Media - Precision in MENA

Sales Director for Sizmek's programmatic platform solution

Working with Sizmek DSP self service clients supporting them with their programmatic strategy and delivery

Supporting Rocket Fuel sales teams on developing best tailored programmatic solutions for agency teams and direct clients

Digital Media Agency

Online lead generation company specialising in international property leads in real-time.