Dylan Tully, Mba Email & Phone Number

Chicago, Illinois, Us

Leads end-to-end project lifecycles for complex data-driven marketing solutions, including identity resolution, data enrichment, audience targeting, and advanced analytics. Oversees customized implementations, bridging internal and external stakeholders to deliver revenue-generating client solutions. Successfully supported over 70 clients across five market verticals and 13 digital products.Key Responsibilities and Achievements:✔ Leads comprehensive project planning aligned with strategic business objectives; serves as the primary technical point of contact for client stakeholders and internal teams.✔ Serves as Operations Manager and Agile Product Owner for 2 engineering teams, owning resource allocation, user story grooming, defect triage, and process optimization.✔ Gathers requirements, defines project scope, and delivers updates and presentations, ensuring alignment and transparency to key stakeholders throughout the project lifecycle.✔ Plans and prioritizes engineering sprint and PI backlogs in Jira, implementing Scaled Agile, Scrum, and Kanban methodologies for efficient team management.✔ Led technical migrations for 40+ clients during critical identity graph transitions, ensuring uninterrupted service and client retention.✔ Drives process improvements and operational optimization across data engineering, solution consulting, customer success, and product teams.✔ Proactively identifies risks, develops mitigation strategies, and maintains project momentum by monitoring progress, resolving bottlenecks, and implementing corrective actions.

Lemont, Il, Us

Spearheaded the creation and launch of a comprehensive digital marketing program for The Forge, America's largest outdoor adventure park, during its inaugural year. Achieved significant audience growth, lead generation, and data-driven campaign optimization.Key Responsibilities and Achievements:✔ Developed and executed a multi-channel strategy and roadmap, leveraging organic and paid social media (Facebook, Instagram, Snapchat), email marketing, paid search, and display advertising.✔ Implemented web analytics tools to enable data collection, performance tracking, ROI measurement, and campaign optimization, ensuring informed decision-making and strategic optimizations.✔ Initiated and managed 10+ strategic partnerships, expanding brand awareness and creating new revenue opportunities.✔ Conducted competitor analysis and audience research to identify key market trends and develop buyer personas, informing campaign development and strategic planning.✔ Grew social media following by 800% across Facebook and Instagram, significantly increasing high-quality website traffic and new customer acquisition.✔ Increased email database by 3000% to over 15,000 Marketing Qualified Leads (MQLs) within 6 months, surpassing annual goals by 50%.

Bridgeview, Illinois, Us

Developed and executed a comprehensive data-driven digital marketing program, leading cross-functional collaboration across marketing, IT, product management, and graphic design teams. Achieved significant growth in revenue, website conversions, and customer engagement through digital marketing initiatives and website enhancements for 8 e-commerce platforms.Key Responsibilities and Achievements:✔ Spearheaded a data-driven website optimization program utilizing A/B and multivariate testing to improve site navigation and user experience, resulting in a 15% increase in landing page conversions.✔ Led the RFP process and implementation of a new Email Service Provider (ESP) - Oracle Bronto. This involved evaluating 5 software vendors, negotiating contracts, and overseeing a seamless technical transition from Salesforce Marketing Cloud, including data migration, custom reporting setup, and automated workflow deployment.✔ Managed and optimized Google Ads campaigns, leading to a 2x click-through rate (CTR) and a 17% improvement in ROI through strategic keyword research, sitemap restructuring, and landing page redesign.✔ Developed and implemented an email automation strategy, boosting sales by 11% and increasing monthly email revenue by 68% year-over-year.✔ Headed a project to optimize Amazon product listings, resulting in a 12%+ year-over-year increase in product sales.

Beverly Hills, California, Us

Pioneered the implementation of Live Nation's service culture program at the Huntington Bank Pavilion, a high-volume concert venue, enhancing employee and guest satisfaction through high-quality experiences.Key Responsibilities and Achievements:✔ Led the program launch, ensuring seamless integration with existing operations. Collaborating with corporate and regional venue teams to ensure successful rollout and share best practices.✔ Orchestrated comprehensive employee orientation and training sessions for groups of 50+ new and returning seasonal associates, fostering a strong foundation in service excellence and creating a positive work environment.✔ Supervised employee training modules achieving a 100% completion rate ahead of schedule, thereby ensuring uniformity and excellence in service delivery across the team.✔ Oversaw a team of 7 supervisors and 100+ part-time staff members, consistently delivering exceptional customer service during concerts.✔ Championed employee engagement by organizing initiatives such as focus groups, recognition programs, raffles, and mid/end-of-season events, driving high levels of employee satisfaction and retention.✔ Collaborated with venue operations, sponsorship, and box office teams to facilitate sponsorship efforts and ensure program objectives were aligned with business goals and operational needs.

Joliet, Illinois, Us

Executed and analyzed multi-channel marketing initiatives, contributing to business growth and customer engagement through on-site events, website, email, social media, and direct mail. Demonstrated strong project management and cross-functional collaboration skills.Key Responsibilities and Achievements:✔ Managed the end-to-end execution of 200+ promotions, including event conceptualization, scheduling, logistics, contract facilitation, and event post-mortems.✔ Executed and analyzed multi-channel marketing initiatives, delivering a 20% ROI. through on-site events, website, email, social media, and direct mail, ✔ Facilitated communication among 10+ internal departments, 3 external agencies, and 6 corporate sponsors, ensuring alignment and collaboration on key projects.✔ Developed and maintained detailed project plans, timelines, and budgets to ensure successful delivery of marketing initiatives.

Master Of Business Administration - Mba, Management

Bachelor Of Arts (B.A.), Music Business And Marketing