Dylan York Email & Phone Number

Increased affiliate revenue by 88% in 4 months and drove a 241% increase in organic traffic to affiliate content through content strategy driven by competitor research and internal dataLed department-wide SEO initiatives resulting in a 50% increase in top 10 keyword rankings in under 6 monthsDrove a 30% YoY traffic increase to evergreen content ​​across.

Created content briefs for high-priority evergreen articles to provide writers with thorough optimization instructions

Columbus, Ohio Area

• Increased clients’ site traffic and interactions through on-page optimizations, technical SEO and data-driven content strategy
• Drove conversions through A/B testing, conversion rate optimization and analyzing key performance indicators in Google Analytics
• Maintained organized records of client deliverables and works in progress to ensure accessibility across departments
• Provided quality assurance through proofreading and copy editing

• Coordinated multiple client schedules and concurrent projects to consistently complete deliverables in advance of deadlines
• Increased brand recognition and drove site traffic through researched, data-based content for JohnnyJet.com, Forbes.com, CreditDonkey.com and other clients

• Crafted researched, data-based content for personal finance and travel sites, including JohnnyJet.com and Forbes.com, while adhering to established brand tone

• Ranked 91% of delivered articles in the top 10 results for targeted keywords, delivering 12,500+ monthly page views for 2+ years
• Crafted researched personal finance articles with an accessible tone while collaborating with the CEO to ensure all content upheld brand standards

• Optimized and edited all content and copy produced by the marketing team, increasing a top client’s website visits by 75% year-over-year
• Collaborated with CEO and marketing team to implement optimization strategies that increased client revenue by up to 50% over a 6-month period

Bachelors Of Arts, English Language And Literature/Letters

• Completed advanced coursework in Creative Writing, Literary Studies, and Spanish • Earned a minor in Art History

Bachelor Of Arts - Ba, Women'S Studies