Marketing Manager
Current• Led the formation of a 3-person Marketing Team, overseeing the hiring and training of one new employee, while implementing efficient procedures and processes to achieve marketing, branding, design, content, and messaging goals.• Upheld and strengthened the company's reputation, image, and values while safeguarding its brands through consistent, clear, and unified visual and written messaging, leading to a significant Google Business rating increase from 3.3 to 4.3 stars.• Drove a 400% increase in demo opportunities for sales team through the conception, creation, and execution of multi-channel marketing campaigns.• Spearheaded the launch and execution of the Full Tank Creative product, delivering full-service marketing solutions to credit union clients, resulting in a 100% renewal rate.• Leveraged tracking and analysis to assess the effectiveness and impact of marketing initiatives, enabling data-driven decision-making and the optimization of strategies for maximum results.• Presented ideas and final deliverables to internal and external teams, fostering clear communication with senior leaders regarding marketing strategies, goals, and campaign results.