Dylan Crouch Email & Phone Number

Santa Fe, New Mexico, United States

Led comprehensive online marketing strategy and data-driven campaigns for major music labels and arts/entertainment organizations (Warner, Sony/RCA, Universal, LA Art Show), delivering online growth, brand visibility and sales for a diverse roster of artists, businesses and brands.Orchestrated comprehensive online promotion for worldwide tours and events by collaborating with promoters, agents, and artist teams. Success was achieved through the strategic utilization of data analytics and targeted advertising resulting in millions of engagements and impressions while driving revenue generation.Managed end-to-end creation and development of content and creative assets across platforms and clients, encompassing short and long-form videos, cover artwork, and day-to-day promotional/social material.Led highly successful digital/social marketing campaign for major album release, resulting in Grammy nomination and top 100 Billboard chart placement.

Los Angeles, California, United States

Led a multi departmental team acting as the primary point person between all agency departments and a diverse roster of artists and management teams. Efficiently coordinated multiple high-profile campaigns, ensuring synchronization and timely delivery of all agency deadlines.Revamped and expanded paid advertising program, overseeing comprehensive ad campaigns for CrowdSurf’s entire 50+ client portfolio.Notable Projects:- Led a highly successful social media campaign that resulted in an MTV New Artist award.- Managed community engagement for AC/DC’s worldwide tour.- Spearheaded the online rebranding initiatives for iconic brands like Woodstock and CBGB.

Hollywood, California

Worked directly under company president supporting research, development and talent acquisition, market trend analysis and management of APG’s digital marketing communications.

Santa Monica, Ca

Coordinated project workflow between account managers and creative department for a portfolio of major CPG clients.Conceived and executed numerous digital promotions and campaigns Acted as a liaison between departments, taking on multiple roles in the execution of promotions and digital campaigns for a portfolio of major CPG clients. Developed new inter-departmental operating procedures resulting improved efficiency and organization. Interpreted and analyzed digital/social metrics and translated insights into strategy. Handled multiple agency roles including media buying/planning, account management and graphic design.

Santa Monica, Ca

Responsible for seeding, maintaining and tracking online content across various platforms and media.Researched new technology and emerging media opportunities to develop strategy recommendations for senior staff.

Cofounded advertising/marketing agency while still in college. Gained, first hand, real world experience facilitating communication within the organization and conducting business with clients. Rebranded a large home/commercial builder and executed full campaign. Conceptualized and implemented creative strategy to facilitate entry into new, lower income, markets.

Developed survey and administered it through a campus wide event. Identified critical appeals, trends and demographics of target. Translated research insights into effective strategic planning.Emphasized social media and technology driven communications and specified key metrics and evaluation benchmarks. Responsible for producing all artwork and copy for creative tactics and always-delivered under demanding deadlines. Project awarded 2012 Addy award for mixed media by The American Advertising Federation of New Mexico.

Executed strategic planning and communications initiatives for numerous accounts and organizations. Balanced multiple projects at once while maintaining open communication and quickly responding to the changing needs of clients. Continually managed, updated and monitored content for multiple social media accounts. Performed extensive market research resulting in the execution a full-scale brand makeover and active billboard campaign for New Mexico Aids Services, a large non-profit. "Dylan has helped our agency to stay relevant in today's market, despite low budgets and other obstacles faced. He has used forward thinking to get our message out and has done it in a way that is visually stunning and perfectly worded."-Jessica MolzenDirector of Development and Marketing New Mexico Aids Services Inc.

Worked in a small team to create an IMC plan for the American Petroleum Institute (API)with the objective of educating an 18-25 year old demographic about current energy issues. Organized and wrote nationwide online survey with a final sample size of 502 respondents. Survey addressed social networking behavior, media consumption and perceptions among target. Performed primary market research through use of social media monitoring dashboards and software. Developed both traditional and non-traditional tactics with an emphasis on social interactivity and engagement. Developed award winning strategy around a challenging marketing topic. Project selected by API as the top submission nationwide; $5000 awarded to Anderson School of Management. Judges included marketing executives representing the major oil and gas companies.Presented project to Independent Petroleum Association of New Mexico 2011 their 2011 annual conference.

Bachelors, Business Administration, Marketing; Communication And Industrial Design

Graduated Suma Cum Laude Worked in a small team to create an IMC plan for the American Petroleum Institute. The project was selected.

Marketing Management, Marketing

National Student Exchange form University of New Mexico

Industrial Design