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Production hub for all digital national brand communication. Creating team measurement strategy; reporting, dashboard, and web analytics. Keeping leadership informed for agile decision-making through data storytelling.

Digital Production & Optimization:-Launch weekly blog posts and digital resources-Setup and design campaign landing pages-Prepare all email assets for weekly newsletter to 175k+ list-Schedule all social media content at the national brand level-Develop strategies with internal Development, Recruiting, Fundraising teams and agency partners-Systemizing digital production processes for efficiency-Copywriting/copyediting as needed for social media and email campaigns-Social media and email moderation as needed

Consulted and/or managed multiple campaigns for small business and entrepreneurs; measured and reported KPIs to include brand identity, brand awareness, engagement, and streaming counts. Contracted for agency work to include chatbot design and email marketing automation.-Developed an online coaching program, the Fan Scaling Bootcamp - teaching digital marketing fundamentals to more than 2 dozen artists.-Generated more than 500k streams for independent artists.-Oversaw brand awareness for a $10,000 Google Ads grant for a nonprofit.-Worked with a 2019 MidWest CMA nominee on an album release strategy.-Conducted paid social for an internationally touring band featured in Runner's World Magazine.-Keyword research and content marketing strategy for a music production brand.

Internal account management and bid management - keyword research, checking ad copy tracking packages in Google Analytics, data analysis of reporting on keyword performance and search queries, updating URLs, managing launches and bids, and providing recommendations and updates on performance to the team and internal customers on a regular basis.-Assisted in weekly paid search campaign launches across 10 accounts within Google and Microsoft ads-Managed week-to-week and month-to-month department SEM reporting across 5 lines of business-Regularly audited and managed negative keyword lists resulting in CPC decrease as much as 25%-Updated, tagged, and implemented schema markup for 40 pages weekly as part of a global site transition to Adobe Experience Manager-Owned the Invoca call center provisioning & reporting, overseeing more than 300 campaigns across web and traditional media efforts

Helping independent bands and artists write, produce, and promote career-defining music so that they can build a dedicated fanbase and enjoy long-term career success.-Wrote and produced songs featured in TV shows such as MTV’s Catfish, True Life, and VH1’s Love and Hip-Hop.-Featured artist on micro-licensing site ArtList with over 5,000 downloads.-Earned mentions in notable niche blogs like Recording Connection, Musicians Cell Groups, AskLorem, and FeedSpot.

Oversaw all day-to-day audio recording, editing, production, mixing, and other duties as required such as account management, sales, and marketing.-Scheduled tours, consultations, and managed over 100 projects to completion by communicating goals, milestones, project budget, and deadlines-Assisted with business development, client systems, email templates, CRM management/maintenance, and FAQs

Event planning, performance, scheduling practice and rehearsals, coordination and business communication with industry professionals for press releases, production sessions, and interviews.-Artist management for a nationally touring singer/songwriter.-Earned features on the Berklee College of Music online publication, Star News, and the Blue Plate Special.

Performed in various ceremonies across the East Coast and Internationally. Lead and organized logistics for the 2nd Marine Division Jazz Combo and Rock Band. Provided executive administrative assistance to upper-level staff members.-Answered 30+ weekly requests for band, ensemble, and various musical performances by email and telephone.-Nominated for Marine Musician of the Year, 2012-Won Small Ensemble of the Year across the Marine Corps, 2013