I learned how to build a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting my blog material. Through online forms, users subscribed to my weekly email as well as completed additional destination goals, which were all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics helped me create digital online strategy through a live online practicum of created and curated content around a topic of my choice. Creating my own brand, I learned how to build an online marketing campaign that drives online lead generation.