Dee Marsden Email & Phone Number

Chicago, IL, US

Responsible for directing the strategy and workflow for marketing and communication efforts across the organization. Key accomplishments in this role: + Worked cross-functionally across departments and activated volunteers to deliver two fully-branded digital trade show and conference experiences (August 2020 and February 2021) while maximizing cost.

Chicago, IL

+ Led the work of an external marketing agency to develop annual event and organizational marcom plan and ensure strategies aligned with organizational goals. Wrote and edited content to strengthen brand tone and voice throughout all print and digital materials including marketing collateral, program book, landing pages, and event and program descriptions..

Chicago, IL

+ Served as content strategist and editor for social media channels, blog, weekly e-newsletters and quarterly magazine publication. Managed a team of writers and vendors on all stages of production, from editorial planning to proofing. + Managed the planning and production of member-facing and consumer-facing programs and resources including the Best Toys.

+ Implemented marketing and communication strategies on time and within budget. Included developing event look and feel, updating copy on websites and marketing collateral, and scheduling social media posts. + Gathered content for weekly enewsletter and quarterly magazine publication.+ Coordinated the Best Toys for Kids Award and Neighborhood Toy Store Day.

+ Managed membership database and regularly updated member records to ensure accuracy and maintain integrity of data. + Coordinated anniversary member renewal process, including managing bulk mailings and online invoicing. + Served as first point of contact for members and prospective members, outlining member benefits and providing prompt and accurate.

Boston University

In addition to the responsibilities of Campus Staff, led a campus staff team of four in increasing student engagement and developing student leaders.

Boston University

+ Conceptualized content and wrote copy for monthly digital newsletter and annual report for stakeholders that included program updates, student stories and data metrics. + Served as campus staff advisor for student-led organization, which saw increased student membership and participation year over year. + Organized and managed logistics for domestic and.