Spearheading the development of a proprietary AI solution designed to optimize communication through real-time insights. This project integrates advanced AI with psychological methodologies to create a product that enhances both business and personal communication effectiveness.

Self-employed consultancy offering digital analysis, AI development, and growth processes to strengthen brands and maximize sales. Leveraging over 20 years in marketing and consumer insight, I use data-driven approaches to identify growth opportunities, improve customer satisfaction, and support businesses in establishing long-term brand value.

Directed marketing for LifeComp’s mission in preventative healthcare, aligning branding and strategy with the vision of adding healthy years to users' lives through data-driven health insights. Led efforts in customer acquisition and retention, working across product, sales, and medical teams to deliver cohesive, impactful messaging.

Guided strategic branding projects for key clients such as Folktandvården and Sveriges Biografer, focusing on advertising, innovation, and user experience. As team lead, I ensured each campaign was data-driven and creatively aligned with client goals to strengthen brand presence and foster customer loyalty.

Advisor and investor acting as CMO in the early-stage development of Djungo, a social discovery app. Launched a test market in Brazil and optimized CAC from 85 SEK to under 5 SEK, refining product-market fit in Sweden’s dating sector through data-informed strategy.

Led digital transformation and growth initiatives for BMW Nordics, Visit Sweden, and MyCronic, focusing on team alignment, problem-solving, and establishing flexible growth frameworks in digital marketing and product development. Delivered solutions that balance rapid scaling with data accuracy and user experience.

Taught Digital Analytics for IHM’s Digital Marketing Specialist Program, with a focus on practical applications of Google Analytics and Data Studio. Delivered insight-driven methodologies to prepare students for data-centric marketing roles.

I joined the sole remaining founder of Gastronaut Catering as an equal partner to drive a strategic relaunch following the pandemic’s impact on the catering sector. Over 10 months, we redefined Gastronaut’s value chain and value proposition, building a leaner, more resilient model. Our new concept streamlined the supply chain, cut costs, and optimized logistics, making it both innovative and investor-ready. While the new approach attracted significant interest, COVID’s prolonged impact halted investments in catering, forcing us to pause further development.On the outside, Gastronaut was the only nominated and awarded catering company in Sweden. Appreciated for the craftsmanship from our immigrant chefs. Food with both impact, story and rich taste. On the inside you'd find a decentralised cloud factory synchronised by a software platform able to customise menus ready to order within 60 sec.

Directed global marketing for Pickit, an all-in-one digital asset management platform integrated into Microsoft Office. Partnered with Microsoft to drive expansion into the U.S., creating a widely adopted, legally compliant content library (the No.1 installed app in the MS Office store globally) that provided seamless brand asset management for 1.2 billion Office users.

Managed strategic planning for ACNE’s clients, including IKEA, Audi, Telenor, Pernod Ricard, Max Hamburgers and Svensk Fastighetsförmedling. Played a crucial role in guiding creative direction across campaigns and strengthening clients’ brand messaging and reach through data-led insights.

Founded an account planning agency specialising in consumer insight, combining data analysis with creative marketing. Consulted for ACNE, Insplanet, and other major brands, delivering insights that supported brand positioning and product development.

Led the account planning department for gyro Scandinavia, developing creative strategies and digital/social media campaigns for H&M, Adobe, Ledarna and Reebok International. Deeply involved in business acquisition and collaborative, agency-wide efforts to expand client portfolios.

Oversaw branding discussions with senior representatives from SVT, ICA, and Handelsbanken, establishing best practices for the association and leading award-winning group activities focused on advancing branding knowledge.

Worked on branding and conceptualisation for clients such as Natur & Kultur and Lux Stockholm restaurant. Crafted brand narratives and executed design projects to enhance brand positioning.

Self employed firm launching small businesses to the Internet combining skills in branding, SEO, Internet, Social Media and Wordpress Open Source CMS.

Directed regional and city bus marketing initiatives, increasing service visibility and improving driver profession perception through targeted campaigns. Achieved a substantial ridership increase for Skåne’s public transit system, working with key agencies on campaign strategies.

Managed event marketing campaigns for Felix, Mini Babybel, and Burstner Camper Vans, coordinating campaign planning and execution from concept through delivery.