Brian Hatcher Email & Phone Number

Baltimore, Maryland Area

Develop comprehensive marketing and creative solutions for clients in the non-profit, education and health care sectors. Clients include MICA, Johns Hopkins Center for Talented Youth, Jhpiego, Mercy High School, Calvert Hall College, Johns Hopkins Medicine, Loyola University Maryland Center for Community Service and Justice, Doctors for America, and Little.

Baltimore

• Led and jointly directed a team of designers, writers, and marketing communications professionals as part of the office of marketing and communications. Managed Loyola’s brand and visual identity across all media..
• Continuously improved and updated Loyola brand strategy and creative for print, digital, physical spaces, and customer experience
• Consulted with key enrollment and advancement colleagues to achieve results including, growth of undergraduate enrollment by 15% from 2005-2016, and increased annual giving by 207% to $12.9M in 2018
• Used data analytics to assess and optimize marketing and creative effectiveness across print and digital platforms
• Championed and lead the development of Loyola’s first digital viewbook mobile app for iOS devices
• Led creative initiatives for rebranding and renaming Loyola in 2009, and a brand update in 2018

Baltimore, MD

• Directed the in-house print publications office at Loyola working with fundraising, alumni relations, and admission offices.
• Improved the reputation and professionalism of the office staff and procedures
• Established policies and project management systems to manage growth to nearly 1,000 creative projects annually
• Increased client departments from 18 to over 45
• Developed new service offerings such as web design, digital advertising, environmental graphic design, and identity design

Baltimore

Taught design thinking seminar for MICA and Johns Hopkins’ joint MBA/MA in Design Leadership, covering the application of human-centered design as a discipline for innovation.

Baltimore, Maryland Area

• Established a creative and design department for a new advertising agency focused on technology startups
• Served on the leadership team and reported weekly on department status
• Managed operations for the creative department with 17 creative professionals, including designers, writers, and production staff
• Developed brand and creative strategy for all agency accounts

Baltimore, Maryland Area

• Worked on company’s top national apparel accounts including Cole·Haan, Little Me, and Woolrich
• Collaborated directly with clients on ad campaigns, print collateral, and photo and television shoots

Baltimore, Maryland Area

Started professional career as graphic designer, designing print collateral and promotional materials for private schools, colleges and universities. Learned practically everything about print design, typography, and print production.

Executive Mba, Business

Executive Education Certificate, Business Perspectives For Creative Leaders

Ba, Graphic Design