Ed Dixon is a Senior Business Analyst at Cumberland Building Society. Colleagues describe him as "I had the pleasure of managing Ed whilst in his role of Digital Development Manager at Brathay. During that time Ed was solely responsible for developing and implementing a significant number of digital solutions that took the organisation from some very manual/timeconsuming processes into the world of online and digital tools. Ed developed good techniques to help in identifying and understanding the business needs, working within the limitations of a small team (and budget) and delivering real business benefit. Ed faced challenges along the way, always solution focussed and with a good amount of patience and persistence to get things done he was a pleasure to manage. For a period of time he managed another team member well, working together to problem solve and design practical solutions. Whilst being gifted technically, Ed is also very approachable and helpful with others who need more support in getting to grips with technology. I'd be delighted if Ed and I ever had the opportunity to work together again." and "Ed made a huge difference to the quality, quantity and effectiveness of marketing output supporting Brathay's Challenge Events. His work on the Challenges website greatly improved the user journey, and helped to make a massive difference to entries received. This was superbly supported through intelligent use of Mailchimp emails and automation, as well as great use of social media channels. On top of this, Ed is a talented photographer and videographer, creating images and video that really captured the excitement of taking part in events and used these to increase interest. He also created high quality graphics, leaflets, logos and other supporting artwork using InDesign, Photoshop and Illustrator. As the person in charge of Marketing at the time, Ed always checked in with me on what he was doing, but very rapidly proved that he was more than cable of making the right decisions and came up with many great ideas, designs and campaigns that were impressive. Whilst Ed has now moved more into IT-related areas, I'm sure he will be bringing the same level of intelligence, innovation and expertise to his work."