The Coronation Group is a paid social acquisition and retention marketing agency for DTC brands. Brands include Petsmont, Quiet Punch, Vitapod, MINDD Bra, and more.Petsmont:• Diagnosed issues in their ad account structure that led to 20-30% lower profitability from their ad campaigns• Reworked their ad creative, helping them achieve a better mixture of media which reduced their cost per acquisition by 20%• Reorganized their ad account structure to better utilize the ad content they had, which reduced their cost per acquisition by 30% and kept results constantQuiet Punch:• Orchestrated Quiet Punch's social media advertising campaigns, leading content creation, media buying, and landing page optimization;• Constantly delivered over 6X return on ad spend in 2020 and 4X return on ad spend in 2021; the success of these campaigns fueled a revenue doubling in both years, resulting in their best year of revenue and profit two years in a row.MINDD Bra:• Optimized the ad account by analyzing which creative pieces were most and least effective in terms of clickthrough rate, thumbstop ratio, and click-to-conversion rate• Made recommendations for future content creation, including content scripts, content types, angles, and best creator choices for each content piece• Reduced cost-per-acquisition by 30% by improving content and paid media copywriting.Vitapod:• Led efforts to find creators who align with the brand and understand marketing enough to make impactful organic content and ad content• Determined what types of content the brand needed by analyzing ad campaign performance• Overhauled Vitapod's paid social imagery and copywriting strategy, reducing their cost per purchase by 35%.Hackner Home:• Conducted customer research to determine the appeal that customers most look for, to develop messaging to power their ad campaigns.• Wrote and designed ad campaigns for Hackner Home that consistently generated over 10x returns on ad spend over 11 months.

Brooklyn Community Board 9 is one of 59 local government bodies throughout New York City that help design the city, manage regulations, and influence the development and design of the city districts they manage.

• Led the transportation committee on Brooklyn Community Board 9 by facilitating organized discussions about transportation problems the district faces, concerning areas like train station accessibility, traffic congestion, bicycle infrastructure and street co-naming applications• Along with committee members, I helped build, write, and edit committee recommendations and resolutions based on discussions regarding solutions to transportation problems, street design, district needs, and regulations• Maintained amicability, order, and productivity in committee meetings while fostering a collaborative and considerate environment

• Researched city- and district-wide problems• Voted on resolutions concerning Brooklyn District 9• Met and collaborated with other elected officials to determine solutions to problems facing constituents

Worked with brands such as Adult Swim, Fanatics, NCAA, TNT, tbs, truTV, and AEW, and others.• Collaborated with product teams on email promotional copy, formulating strategy, designing tests, and building execution plans.• Developed and designed emails, in-app messages, and push notifications to drive a wide range of customer actions, including purchases, survey submissions, video engagement, beta-test participation, and live-event ticket purchases• Implemented constant test-and-learn cycles in quick succession to maintain and improve email results• Engaged customers and drove conversions through visually appealing and effective email, in-app messages, and push notification campaigns• Developed personalized and targeted communications throughout the customer journey• Optimized emails for deliverability and display on different mobile devices and different email clients• Worked with external teams to collect assets, edit copywriting approaches, ensure brand and factual accuracy to launch email marketing campaigns that meet business objectives

• Created over 700,000 lines of HTML code by hand-coding and using visual editors in Oracle Eloqua for responsive emails and landing pages to an email list of over 800,000 members.• Ran A/B tests on copy variations to increase open rates and increase email-attributed revenue.• Designed graphics and altered pre-sourced graphics to help drive higher click through rates.• A/B tested email variations in Litmus to optimize display across different devices and email clients• Coordinated with the marketing team to improve our email designs and reliably drive subscriber actions.• Analyzed email engagement metrics to optimize email marketing strategies.• Assisted my team with fixing a communication software issue, ending inconsistencies in our communication and reducing response time.• Built a web-based directory of federal COVID-19 guidelines and regulations on Eloqua for businesses and individuals across the United States.

• Designed text and image ads that consistently generated a 2.5x return on ad spend.• Managed ads and controlled bidding and placement for maximum ROI and minimum cost per lead.• Designed email marketing, lead nurturing funnels, landing pages, and sales letters.• Used buyer psychology and heatmap analysis to optimize landing pages to achieve a 40% email opt-in rate.

• Created email systems to nurture prospective customers after an opt-in, increasing initiated contracts by 50%• Increased online appearances by 400% using social media and SEO.• Reduced customer churn by 60% by creating retention-focused email marketing flows.

• Increased web traffic by 800% from enhancing online brand presence through improved content quality, ad targeting, SEO and improved copywriting.• Created graphics and matched images and copywriting to effectively convey the brand's vision.• Increased engagement by 86% through a customer-centric email marketing strategy, which led to a 30% boost in revenue per subscriber.• Led online marketing strategy including PPC and social advertising at a 225% return on ad spend.