Ethan Norville Email & Phone Number

New York, NY, US

Brooklyn, New York, US

• The Coronation Group is a paid social acquisition and retention marketing agency for DTC brands. Brands include Petsmont, Quiet Punch, Vitapod, MINDD Bra, and more.Petsmont:
• Diagnosed issues in their ad account structure that led to 20-30% lower profitability from their ad campaigns
• Reworked their ad creative, helping them achieve a better mixture of media which reduced their cost per acquisition by 20%
• Reorganized their ad account structure to better utilize the ad content they had, which reduced their cost per acquisition by 30% and kept results constantQuiet Punch:
• Orchestrated Quiet Punch's social media advertising campaigns, leading content creation, media buying, and landing page optimization;
• Constantly delivered over 6X return on ad spend in 2020 and 4X return on ad spend in 2021; the success of these campaigns fueled a revenue doubling in both years, resulting in their best year of revenue and profit two.

Brooklyn Community Board 9 is one of 59 local government bodies throughout New York City that help design the city, manage regulations, and influence the development and design of the city districts they manage.

• Led the transportation committee on Brooklyn Community Board 9 by facilitating organized discussions about transportation problems the district faces, concerning areas like train station accessibility, traffic.
• Along with committee members, I helped build, write, and edit committee recommendations and resolutions based on discussions regarding solutions to transportation problems, street design, district needs, and regulations
• Maintained amicability, order, and productivity in committee meetings while fostering a collaborative and considerate environment

• Researched city- and district-wide problems
• Voted on resolutions concerning Brooklyn District 9
• Met and collaborated with other elected officials to determine solutions to problems facing constituents

New York City, US

• Worked with brands such as Adult Swim, Fanatics, NCAA, TNT, tbs, truTV, and AEW, and others.
• Collaborated with product teams on email promotional copy, formulating strategy, designing tests, and building execution plans.
• Developed and designed emails, in-app messages, and push notifications to drive a wide range of customer actions, including purchases, survey submissions, video engagement, beta-test participation, and live-event.
• Implemented constant test-and-learn cycles in quick succession to maintain and improve email results
• Engaged customers and drove conversions through visually appealing and effective email, in-app messages, and push notification campaigns
• Developed personalized and targeted communications throughout the customer journey

New York, New York, US

New York, NY, US

• Created over 700,000 lines of HTML code by hand-coding and using visual editors in Oracle Eloqua for responsive emails and landing pages to an email list of over 800,000 members.
• Ran A/B tests on copy variations to increase open rates and increase email-attributed revenue.
• Designed graphics and altered pre-sourced graphics to help drive higher click through rates.
• A/B tested email variations in Litmus to optimize display across different devices and email clients
• Coordinated with the marketing team to improve our email designs and reliably drive subscriber actions.
• Analyzed email engagement metrics to optimize email marketing strategies.

WEST Hollywood, CA, US

New York, NY, US

Shelby, North Carolina, US

• Designed text and image ads that consistently generated a 2.5x return on ad spend.
• Managed ads and controlled bidding and placement for maximum ROI and minimum cost per lead.
• Designed email marketing, lead nurturing funnels, landing pages, and sales letters.
• Used buyer psychology and heatmap analysis to optimize landing pages to achieve a 40% email opt-in rate.

• Created email systems to nurture prospective customers after an opt-in, increasing initiated contracts by 50%
• Increased online appearances by 400% using social media and SEO.
• Reduced customer churn by 60% by creating retention-focused email marketing flows.

• Increased web traffic by 800% from enhancing online brand presence through improved content quality, ad targeting, SEO and improved copywriting.
• Created graphics and matched images and copywriting to effectively convey the brand's vision.
• Increased engagement by 86% through a customer-centric email marketing strategy, which led to a 30% boost in revenue per subscriber.
• Led online marketing strategy including PPC and social advertising at a 225% return on ad spend.