Ensuring Bumiputera participation in Projects through relationship management, project monitoring, securing financing and database management

Leading and managing:• Media works and relations• Content generation for all platforms• Digital communication operations and management• Internal communication operations and management• Governance consisting of budget, standards, risks and crisis• Events• Campaigns, marketing and advertising• CSR, donation and sponsorship

• Lead and manage digital communication via corporate website and social media platforms• Lead and manage internal communication via internal portal• Initiate, implement and manage digital activities such as new website development and enrichments and social media initiatives and campaigns• Initiate, implement and manage internal communication activities such as employee related campaigns and internal publications • Lead and manage division’s annual budget • Lead and manage division’s risk, policies and procedures• Lead and manage corporate communication functions such as media management and relations, publications and translations• Lead and manage brand communication functions such as advertising and promotion, marketing, branding, event management, touch points management and merchandise management

• Lead and manage digital communications via corporate website and social media platforms• Lead and manage internal communications via internal portal• Initiate, implement and manage digital activities such as new website development and enrichments and social media initiatives and campaigns• Initiate, implement and manage internal communications activities such as employee related campaigns and internal publications • Lead and manage division’s annual budget • Lead and manage division’s risk, policies and procedures• Support corporate communications functions such as media management, external publications and translations• Support brand communications functions such as advertising & promotion, marketing, branding, event management, touch points management and merchandise management

• Lead and manage digital communications via corporate website and social media platforms• Support corporate communications functions such as media management, external publications and translations• Support brand communications functions such as advertising & promotion, marketing, branding, event management, touch points management and merchandise management

Managing and implementing marketing strategic initiatives and activities especially on digital platforms

Consultancy on strategic, conceptualization, development and implementation of websites, online sales and digital marketing

• Planning, implementation and control of online and mobile marketing process• Assist, collaborate and execute marketing campaigns• Contribute in planning and implementation of customer engagement via online/mobile banking presence• Monitor and analyze campaign performance• Liaise with media/creative agencies in briefing, schedule planning and execution of marketing campaigns• Advise and assist branches on online and mobile banking services enquiries• Collate weekly and monthly branch performance reports

Overseeing ING's strategy, activities and initiatives on :- Electronic customer and agent services- Internal and external digital information channels- Electronic and mobile sales tools- Electronic and mobile learning tools- Social media utilisation

Initiated, developed and implemented M2U-Groupon Exclusive Deals, winning the IDC Financial Insights Innovation Awards 2012 for Innovation in Social MarketingLed the Internet Banking team to win NEF Awani ICT Awards – Favourite Online Banking for 2 consecutive years (2010-2011)Heading the business of Maybank2u.com in the area of innovation, development and management for direct and indirect revenue utilising business strategy and analytics, marketing, strategic alliance, content management and product management.Develop and implement the business strategies for Maybank2u.com Initiate innovations for Internet Banking - Through strategy and research, coming up with innovations in the areas of product, process, people, features, services, content, marketing, strategic alliances Develop innovations for Internet Banking - Develop these innovations using business analysis and projects with product management team Manage innovations for Internet Banking- Manage these innovations with the support of marketing, operation, content, strategic alliance and product management via activities, campaigns, promotion Manage the direct and indirect revenue/sales - Utilising business strategy and analytics, marketing, strategic alliance, content management and product management

Managing web sales for Maybank's Virtual Banking by: - Driving online sales capabilities of the Bank's products - Driving online leads capabilities for the Bank's products - Utilising Marketing and Content Management to achieve online sales and leads

Managing the Maybank2u.com brand through : * Maybank2u.com website by managing and developing the content quality, information architecture, usability, color scheme, compatibility of software and hardware. Tasks involved : - Manage information (text, audio, visual) - Daily & weekly updates & enhancements - Creative content layout, writing, editing, banners, templates, content sequencing, research - Support for new projects & developments * Development of marketing strategies which includes branding, advertising, promotion, acquisition, usage, retention, revenue driven, new product & service * Implementation of marketing strategies through preparation and submission of approval papers, creative concepts, communication channels * Execution of marketing campaigns/programmes which includes above-the-lines, below-the-lines, roadshows, events * Management and cost-control of A&P and Marketing Budget * Management of marketing support activities such as event management, contests/campaigns management, relationship management with external and internal customers (regions, zones, branches) * Management of Public Relations Preparation of Press Release, Speech, Emcee Script, Launch Gambits, Press Briefing * Establishment, development and maintenance of business relationship via strategic alliances initiatives and partnerships * Management and coordination of Regions and Branches activities through incentive programmes, communication support * Continuance building of market positioning via market intelligence initiatives and latest market development, systems and technologies

Managing the Maybank2u.com brand through : - Development of marketing strategies which includes branding, advertising, promotion, acquisition, usage, retention, revenue driven, new product & service - Implementation of marketing strategies through preparation and submission of approval papers, creative concepts, communication channels - Execution of marketing campaigns/programmes which includes above-the-lines, below-the-lines, roadshows, events - Management and cost-control of A&P and Marketing Budget - Management of marketing support activities such as event management, contests/campaigns management, relationship management with external and internal customers (regions, zones, branches) - Management of Public Relations Preparation of Press Release, Speech, Emcee Script, Launch Gambits, Press Briefing - Establishment, development and maintenance of business relationship via strategic alliances initiatives and partnerships - Management and coordination of Regions and Branches activities through incentive programmes, communication support - Continuance building of market positioning via market intelligence initiatives and latest market development, systems and technologies

Develop and sustain business for Maybank2u.com by : - Develop business by recruiting Payee Corporations - Plan and strategises business for Maybank2u.coms revenue - Develop marketing plans for Maybank2u.coms usage - Manage relationship with Payee Corporations

- Manage and develop internal/employee communication within Maybank Group - Manage and develop various channels of communication - Implement, manage and develop Enterprise Portal, Maybank Group's intranet for knowledge sharing and communication

Managed customers enquiries on statements, transactions, advices, Audit Confirmation as well as complaints