Earl Javier Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

Headed up Unilever team's strategy practice, watching over the entire portfolio of brands, as well as 4 Strategists of differing specialisations. Streamlined reporting workflows and identified new revenue streams for the agency's Analytics operations, overseeing the total practice and a team of 4 Analysts.Was part of Ogilvy's regional Effectiveness council, helping our Pakistan office win their first Effie (Silver). Helped the Ph office win Silver in Campaign AOY's Digital category. Capped off my stint by receiving commendation in the 2018 Atticus Awards, WPP's annual competition for thought leadership, for the Advertising category.

Philippines & Thailand

As integrated strategy practice lead, I looked after defining and carrying out clients' strategic agenda from the agency's side. I assumed the twin roles of being the lead brand planner and digital strategist for a portfolio of brands, directly supervising a team of three.I was selected to be the first Planner to take part in MWG's Regional Talent Mobility Program. In my short-term stint, I got the opportunity to shape L'Oreal Thailand's communication strategy for women's skincare, define overall brand strategy for L'Oreal Men Expert, and help win a pitch for a local bank.As the local lead for global network brands, I collaborated with Planners & Business Leads across the MWG network on key strategies, platforms, and on improving creative work. With this role I also became the agency's first hybrid Planning lead, blending my brand planning skills with digital strategy to serve both generalist and specialised client needs.Client portfolio includes: Coffee mate, Nescafe, Maggi, Nivea, Kit-Kat, Moet Hennessy, L'Oreal Paris and Men Expert

Philippines

Hit the ground running in my first formal Planning role. Quickly honed my craft skills in order to meet high-level client demands, most crucial skill being how to get everyone out of their comfort zones and ask the tough questions in order to uncover the real issues affecting a brand's business. Rose up to find the answers to challenges like: How are the middle class coping with the influx of new experiences with little gain in spending power, and how might brands take advantage of it? How can you give a challenger brand’s recipe mix a fighting chance against a market leader that practically invented the category? How do you turn a market leader’s declining business around when it built its heritage on once-a-year usage? How do you stay true to a global beauty giant’s equity without alienating a 3rd-world market’s sensibilities? How do you motivate a salesforce to keep delivering Happiness when the business is challenged? Working with major global brands with deep histories, I've developed inventiveness in finding fresh insights and fresh solutions to delight clients. I've devised insighting methodologies. Invented and ran workshops to open up collaboration on creative output. And won a few local effectiveness awards. After working on a wide range of brands, I am now tasked to focus being the Planning lead for a few key ones.Client portfolio includes Coffee-Mate, Maggi, Nestle All-Purpose Cream, Bank of the Philippine Islands, Coca-Cola, multiple Red-Ribbon cake and pastry brands, and L'Oreal Paris Philippines.

Ran around with a bunch of self-confessed rebels. My job was to guide clients as they take their first leap into the then-burgeoning digital world. This meant overseeing end-to-end requirements to help make their leap a success, including strategy, media, search, programming, and social.Working with Media Contacts, I got to devise an SEO-based strategy to help Knorr gain its foothold online. I got to help Sunsilk find its voice as the definitive Hair Expert on social media, in the world’s Facebook capital. And helped streamline acquisitions for Citibank’s new credit card launches with media-based strategies.Client portfolio included Sunsilk, Cream Silk, Knorr, Citibank, Shell, Nescafe and Canon. After over a year, I decided to pursue Planning in an integrated agency.

Working in one of the country's most-awarded boutique CRM shops, I learned how to use data to bring a brand closer to its target audience. During my stay, I was able to launch a CRM program for top-tier luxury car customers, and relaunch one for economising down-market housewives. I ran research to figure out how to best launch a wine cooler in a beer & spirits country. The major brands I handled include Del Monte Foods, BMW, Red Bull, Canon, and The Ramon Magsaysay Award Foundation. I needed to manage multiple disciplines for each client, including market research, CRM Program development, member acquisition, and print communication, and mentor a Project Manager as well.

Learned the rigour marketing requires. During my stint in J&J I gained a foundational understanding of how big brands maintain leadership by working on the company's single biggest brand (Johnson's Baby Powder), and how connecting with consumers is key to it. I learned how to work with cross-functional teams, how to properly interpret business numbers, and how to see a brand with fresh eyes while respecting its heritage.

Mini Mba In Brand Management, Marketing

The single best and most practical brand management course, hands down.

Bachelor Of Science, Business Management

Activities and Societies: Markprof Foundation, Ateneo Management Association, Ateneo de Manila University Men's Table Tennis teamStudied.

Brand Strategy

Met and learned from some of the most generous strategy people in adland.