Responsible for developing compelling promotions—including direct mail pieces, social media tactics, e-marketing materials, selling tools, journal and convention ads—that drive the sales of textbooks and learning tools. Specific duties include: developing copy and campaign strategies; researching product and market information via Internet tools, campus visits, and key conventions; supervising the work of freelancers; managing schedules and budgets; maintaining relationships with teams and stakeholders. In addition to the regular responsibilities of a Marketing Communications Manager, the Senior Marketing Communications Manager’s responsibilities include developing and refining systems and processes to ensure continuous improvement in the flow of projects.