New Business Development, Project Scopes, Business Plans, Pricing Strategies, Portfolio Planning, Market Research, Competitive Analysis, Brand Packaging, Strategic Planning

Healthcare eLearning market research. Marketing and business plan development.

Media Sciences was acquired by Katun Corporation in 2010• Collaborated with the sales and engineering teams to identify, manage and execute the launch of 60 new product families (618 SKUs) from 2004 to 2010, representing approximately 83% of revenue. MSI experienced a 41% increase in revenue from 2004 to 2008 (from $17 to $24 million). 36 product families (460 SKUs) were launched during this time.• Instrumental team member in transitioning toner products to a new manufacturing plant in China in 2010. Launched 9 new product families (72 SKUs) and reworked packaging for 400+ existing SKUs.• Spearheaded the development and execution of new price models allowing MSI to sell in local currencies in Europe for the first time.• Executed the first major price increase for all European SKUs in response to fluctuating currencies, avoiding approximately 50% of otherwise lost revenue. • Expanded existing price research/analysis targeting USA, UK, Germany, Italy, France and Spain.• Created a more efficient process to capture and analyze printer population in 17 countries, by engine and project type. • Instituted the use of new product Project Scopes with 3 year forecast of corresponding financials.• Developed a report that identified printers and manufacturers having same engine/base cartridge.• Initialized a new approval procedure for development projects. Created and managed associated Gantt Charts, which included multiple departments.• Responsible for MSI’s first Product Launch Guide and the distribution of corresponding collateral.• Reduced the number of unique custom box die lines by 65%.• Created a real time packaging development schedule and MSI’s first corresponding assembly guide, utilized both internally and by suppliers.• Spearheaded a new convention for assigning item numbers and created a corresponding “New Item Set Up” file/location used by various MSI departments. • Performed MSI's first BVA analysis.

• Increased business opportunities and rebuilt relationships with On-Premise and National Accounts • Managed the execution and delivery of 43 On-Premise promotional marketing programs for 14 Seagram brands, representing 571 different program elements at $2.5 million gross revenue.• Improved creative development and quality of service for National Account’s promotional concepts.• Developed new communication procedures for National Account Marketing team.• Created new client base for UPSHOT. Developed procedures and methods for prospecting in the Restaurant and Hotel industries as a member of the new business team.• Worked closely with client Directors & Managers of Product Management, Marketing & Packaging

• Strategically positioned Aspen as a key supplier for Coty, winning the 1999 agency of choice for their top Gift With Purchase program, supplying over 750,000 units. Other key beauty clients were Calvin Klein, Liz Claiborne, Adrien Arpel, Chrome (Clarins USA), Estee Lauder, Clinique and Aladdin.• Created the opportunity to bid on promotional marketing programs representing $2.4 million with retail clients including Macy’s East, Bloomingdale’s and Belk Stores.

• Executed expansion of the Liz & Learn program from one to seven womens’ apparel divisions. The new program (LizEdge) serviced and provided training for over 900 sales associates across the United States generating over $400 million in sales. Developed procedures, reports, databases and shipping processes to accommodate and accelerate growth. • Developed and wrote the LizEdge training manual for the entire In-Store Marketing field management staff, including training exercises, reporting tools and checklists.• Spearheaded the development and production of the LizEdge training video, which was launched via satellite broadcast for both Macy’s East and West divisions, serving as spokesperson and trainer. • Trained LizEdge Regional Managers on how to train field staff of over 100 Coordinators in the management of this new program. Successfully developed a strategic action plan for account management, presentations, participant selection and continuous training for new and existing sales staff.• Developed and launched the first retail store sales associate wardrobing program (Liz & Learn) in the Collection Division. Created and produced support tools and audit reports for 23 retail accounts. Conducted regional training sessions for management and sales associates.• Created and managed the first division-specific “Gift With Purchase” program.• Worked closely with division Directors & Managers of Product Marketing & Management / Merchandisors.

Responsible for continuous growth in the largest division of the New York Buying Office; Misses & Large Size Sportswear & Swimwear - $180 million retail sales - 18 person staff.