Leading the charge on the environmental and social performance on 5 of the UK's leading active travel brands delivering experiences for 25,000+ guests each year across the UK and Europe.

With annual revenues of £40m+, The Active Travel Group brings together the finest active travel companies in the UK, specialising in human powered holidays across the globe, from skiing and cycling in Europe and North America to hiking and biking in the wild places of the UK & Ireland.

Founder of the award winning UK & Ireland adventure travel company. Over the past decade the business has grown to over 150 staff in Scotland, Ireland and England while maintaining an average NPS of 85. 2 x winners of the Best Green Tour Operator in the World Travel Awards, ranked the No.1 Adventure Travel Company in Europe by National Geographic and in the Top 10 UK's Best Workplaces and UK's Best Workplaces for Women.

Responsible for all aspects of strategic development and management of two market leading travel brands including: business planning, financial management, marketing and sales strategy, operations and sustainability strategy.

Advisor the Adventure Travel Trade Association (ATTA) which represents some 1,000 members in 50 countries around the world.

4 year ministerial appointment to the Board of the UK's largest National Park including Chair of the Cairngorms Sustainable Tourism Partnership.

Advisor to the North Highland Initiative (NHI), a charity established in 2005 by HRH Prince Charles to bring together community and economic development in the North Highlands.