I have over 15 years of experience working in the event industry with 10 of them in experiential events. Currently, I work as a Freelance Experiential Event Consultant where I am helping brands and agencies guide current landscape of virtual and socially distant events.Experiential marketing has become a passion of mine because I enjoy the endless possibilities to deliver a brand’s message to the masses. Recently, brands have shifted from upstream product development to downstream consumer development. Brands have created a two-way dialog with consumers about what they like, want, and expect from brands competing for their business- the good brands are listening, and the good brands are reacting. Previously, I worked at Marketing Alliance Consultants, as Production Director, Experiential Events, where I created custom brand experiences for our clients via Gala Events, Mobile Tours, POP-UP Experiences, Activations, and Display Installations. Outside of work, you can regularly find me in the kitchen as I am an avid cook. I enjoy the endless possibilities of cooking whether it be following a trusted recipe or creating something entirely new unsure whether it will be any good. In the end, I see cooking as having enough faith in yourself to succeed and never being afraid of having to pick up a pizza. If you would like to know more about me and how I can help your brand, feel free to reach out at eric@ericvelazquez.com. Competencies: Event planning & management, Graphics production, Audio Visual Design, Display Fabrication