Ebony P. Walton Email & Phone Number

Washington, District Of Columbia, United States

LEADERSHIP AND CREATIVE OVERSIGHT* Provide visionary leadership for branding, marketing, and communications.* Track metrics and data for events, social media, websites, newsletters, and other activities establishing success baselines and providing regular updates to senior staff.BRAND CONSISTENCY* Ensure consistent branding across all facets of the organization.* Lead the delivery of creative assets, including annual publications.RECRUITMENT AND TEAM DEVELOPMENT* Lead, mentor, and cultivate a dynamic team to ensure continuous growth.* Collaborate with human resources for all department recruiting efforts.STRATEGIC MARKETING AND BUDGET MANAGMENT* Develop and execute impactful marketing campaigns to support DowntownDC BID initiatives, events, and the overarching mission of elevating Downtown, DC into a world-class destination.* Efficiently manage and allocate department resources to sustain initiatives and activities, ensuring fiscal responsibility.PUBLIC COMMUNICATION* Direct all external communications, ensuring cohesive messaging across various channels, including but not limited to social media.STAKEHOLDER ENGAGEMENT AND MEDIA REPRESENTATION* Serve as the representative voice for the BID and manage media interactions.* Lead stakeholder engagement, aligning strategies with organizational objectives, and collaborate with cross-functional teams for seamless integration into broader marketing and communication efforts.* Strategically represent the organization at relevant events, meetings, and forums to enhance visibility and strengthen relationships within the BID Board, property owners, stakeholders and within the BID community.

Washington, District Of Columbia, United States

• Provide leadership and management of creative efforts for the organization, including branding, marketing and communications• Develop and implement marketing campaigns to support BID initiatives and events as well as the organization’s overall mission to make DowntownDC a leading destination with undeniable energy.• Serve as spokesperson for the BID and the point of contact for all media, when appropriate or requested• Direct all design choices related branding, web design, graphics, digital media, advertising and publications and work to maintain brand consistency across all program areas• Lead the delivery of all creative assets including annual publications such as the State of Downtown Report and Annual Report• Direct and contribute to all external public communications including social media, website content, email communications including e-newsletter, email alerts and scripts• Contribute innovative, creative placemaking, event, marketing and other ideas across all program areas

Washington, District Of Columbia, United States

• Develop and execute strategies and initiatives to effectively engage, communicate, and develop relationships with the organization’s diverse network of internal and external stakeholders, members, and partners. • Serve as a primary point of contact and, at times, a first face, for external stakeholders both familiar and unfamiliar to the organization. • Responsively engage stakeholders in a manner that is reflective of the organization’s mission and culture and address matters in a way that aligns to the vision of the orgnaization’s President and CEO.• Work collaboratively with colleagues across departments to effectively and appropriately collect and resolve stakeholder requests, field and respond to concerns, and forecast challenges so that the BID can proactively address them.• Collaborate with executive and senior leadership to plan, organize and execute strategies related to board engagement, communication, activities, and events and all other board committees.• Help define, create, and execute strategies to enhance organizational culture and increase employee engagement as well as provide guidance, assistance, and support for the planning and implementation of internal professional development opportunities, team-building events and social outings, employee recognition activities, and effective internal communication efforts.• Utilize various constituent relationship management (CRM) software tools and technology platforms to effectively track, organize, document, and resolve constituent requests and coordinate activity across departments, all while ensuring that stakeholder needs are met in a timely manner.

Washington, District Of Columbia, United States

Coordinate with the director of public space operations to implement administrative strategiesOversee procurement for $6 million+ budgetCreate standard operating proceduresDevelop tracking and reporting processesPrepare departmental program goals and objectives and evaluate progress and effectiveness of team and provide support to all staffManage department communicationOversee all aspects of Safety/Hospitality team including scheduling, deployment, training and managing supervisorsWork with director to develop, coordinate and facilitate personal and professional development training programsCoordinate organizational wide Salesforce reboot effortServe as organization Salesforce lead

Washington, Dc

Content-Write press releases, media advisories, web content-Develop marketing materials-Develop and produce multimedia content-Develop and update website and marketing contentVideo Production-Produce original video content for distribution via monthly e-newsletter, website and/or social media platformsBranding and Collateral-Work collaboratively to refine company brand, ensure all public-facing materials have consistent, fresh style-Determine collateral purchases for the organization, apparel and assist with marketing purchases

Washington, District Of Columbia, United States

Programs and Events-Organized, managed and executed signature programs/events and special anniversary campaignBranding and Collateral-Coordinated production/launch of ambassador uniform pilot-Recommended and facilitated production of promotional items, company apparel and various branded itemsVideo production-Generated story ideas-Recorded voice overs-Produced video packages-Edited video packages

Washington, District Of Columbia, United States

Created year-long campaign to commemorate organizational milestoneOrganized, managed and executed special programsVideo productionServed as project manager for signature annual eventCoordinated publication production, including researching and proofreadingWrote homepage articlesUpdated and maintained online/offline database of departmental contacts

Washington, District Of Columbia, United States

Coordinated publication productionServed as project manager for signature annual eventMaintained and updated departmental contactsManaged external and internal banner programAssisted with special projects

Washington, District Of Columbia, United States

Compiled bi-weekly electronic newsletterUpdated and maintain mailing listsAssisted with publication productionProvided administrative support

Managed day-to-day box office operations.Supervised, scheduled and recruited personnel.Provided event statistics and data reports.Facilitated event advancement and logistics.Reconciled and administered account settlements.

Bs, Journalism

Resident assistant. DJ at student radio station. Host for student produced television program. Advisor for student organization. Public.

Diploma, General Studies

Miss Norland 1990 JV Cheerleader