Emily Busse Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Oversee all Snacks, Grocery, and Refrigerated/Frozen brand marketing and execution for more than 50 brands in over 60 countries. Manage total Global Markets A&P budget to deliver growth objectives.

Rosemont, Il, Us

Leading Taco Bell, Shamrock Farms (milk processor) and United Dairymen of Arizona/DairyAmerica (lactose producer) global innovation partner relationships to drive dairy sales and consumer trust.▪ Consistently driving +4% Taco Bell dairy volume growth through successful menu innovation including their first dairy beverage introduction and most successful historic burrito launch.▪ Sourcing and managing innovation development agencies to build Taco Bell’s 3-year menu innovation pipeline.▪ Inspiring and coaching two onsite food scientist direct reports to ensure best in class product development support for Taco Bell.▪ Developed integrated marketing launch plan for DairyAmerica’s new brand, including brand logo, tradeshow, and digital assets.▪ Partnered with Shamrock Farms to create a Gen Z influencer video promoting dairy (achieved over 3 million impressions).▪ Overseeing budget management for Taco Bell, Shamrock Farms and United Dairymen of Arizona/DairyAmerica partnerships, including marketing, staffing, research, and product development funds.▪ Creating and presenting partnership quarterly updates to Dairy Management Inc.’s leadership board.▪ Created a repeatable model for new partner pitch presentations, integrating content from multiple research sources, that has successfully landed new global partnership initiatives.

St Louis, Missouri, Us

Responsible for corporate marketing of global personal care, home care and food and beverage packaging categories.▪ Winner of the Chairman’s Circle Award 2017 and Global Support Center MVP 2017. ▪ Created category field sales enablement tools by identifying category consumer & market trends and connecting those trends to packaging implications.▪ Drove +3% increase in 2018 gross profits through exceptional customer engagement and marketing tools. ▪ Leveraged consumer and channel insights (Amazon, FDM, & Independent Channels) to recommend the best aesthetic and functional packaging for our customers. ▪ Crafted and delivered market insight and other sales enablement presentations for top tier customers.▪ Spearheaded the development, promotion, training, and maintenance of sales enablement software iSales.

Responsible for development, evaluation, innovation, and implementation of Lottery Draw Games. ▪ Launched 4 new Draw Games and 4 current game augmentations, contributing over $90M in sales. ▪ Developed category growth strategy with VP of Marketing & Sales to achieve business plan goals.▪ Developed & tested new game concepts to find best fit for Illinois residents and most profit potential.▪ Delivered retail promotional tools based on unique sales messaging for different prospect segments.

Chicago, Illinois, Us

Developed innovation pipeline for Hunt’s brand and customer-specific analyses for brand growth. ▪ Led innovation projects: product development, cross-functional plans, new item sales presentations, P&L development.▪ Guided consumer insights team through qualitative testing objectives and product inputs.

Lake Forest, Il, Us

Developed financial plans and supporting product launches to deliver annual Hefty brand financialcommitment ($100M).• Managed cross-functional teams to deliver new Wal-Mart seasonal product launches on time.• Project management related to: new product P&L analysis, digital and social media content management, competitive market analysis, and customer-specific portfolio recommendations.• Forecasted volume and sales for Hefty based on past performance, category trends and competitive activity.

Us

Developed and implemented marketing strategies to deliver annual Creta Farms financial objectives.• Delivered new product launches within aligned timelines to improve market share and sales revenue.• Led packaging design market research to identify strongest packaging design based on shopper purchase intent.• Developed retailer-specific marketing plans to achieve category sales hurdles. • Reported product velocity performance and recommend changes in plans when performance below retailer hurdles.• Analyzed category trends and identify opportunities to expand the brand portfolio.• Implemented PR events and sampling programs to drive brand awareness in lead markets.• Provided website development direction (including copy, look & feel) to the creative agency so consumers have access to current product details and company information.• Developed Creta Farms business overview presentation to gain external investment for the brand's domestic expansion.• Created and executed product cost savings projects within aligned timelines to provide gross margin improvements.

Slough, Berkshire, Gb

Created and facilitated growth strategies to deliver annual newly acquired DUREX Lubricants and Devices ($10M) financial objectives.• Developed recommendations to continuously improve DUREX digital and social media reach.• Developed DUREX lubricants and devices annual strategic growth plans. • Analyzed current performance and competitive trends to recommend base and stretch revenue goals for the upcoming year.• Led and collaborated with research and development to build and execute sustainable product innovation and existing product portfolio improvements. - Partnered with global marketing to develop and qualify long-term innovation pipeline.• Developed pricing, promotion and assortment recommendations to help the sales team surpass brand growth targets. • Worked collaboratively with cross-functional colleagues to identify operations and product manufacturing savings opportunities to enhance brand gross margin.

Slough, Berkshire, Gb

Develop Complete Clean platform NPDs from conception to launch and supporting global category projects included in the three-year LYSOL NPD pipeline.• Led all US Lavatory care and Wipes NPD projects to expand LYSOL brand market share and trade presence. - Developed and led qualitative research to validate LYSOL new product concepts. - Delivered Wal-Mart & Target trade hurdles and SKU ranking analyses to confirm trade acceptance of new LYSOL initiatives. - Managed media development to ensure successful NPD in market launch. - Managed regulatory submissions (including master label and package artwork) to guarantee new item fit within LYSOL product strategy. - Delivered 5 year NPD launch P&Ls to gain launch acceptance from senior management. - Delivered all Complete Clean NPD presentations (NPD annual CEO reviews, CTMs, PRMs, Global Category Innovation Meetings, Strategic Reviews and Annual Plans) to guarantee LYSOL NPDs’ launch approval.• Supported Germ Protection Global Brand Marketing Managers’ long-term innovation projects (+18 months launch timing).

Slough, Berkshire, Gb

Facilitated LYSOL Disinfecting Wipes (LDW) strategic imperatives to support annual brand volume objective. • Delivered concepts for market research including Spaghetti and Bleach Wipes to expand LDW portfolio.• Led packaging change of LDW 4 in 1 EPD from inception to launch within specified timeline including package label design management, product specification creation, pricing, TV advertising and production transition.• Developed and executed LDW promotional tools (FSIs, IRCs, PFP, display headers and special packs) to increase wipes volume. Collaborated with brand agencies and worked closely with consumer promotions team.• Developed and presented to Target buyer and sales team the 2008 LDW Target plan.• Delivered ROI analysis post LDW TV flights indicating effectiveness of Wipes TV copy.

Irving, Tx, Us

Facilitated and delivered customized DEPEND packaging solutions to support annual brand volume objective. • Forecasted volume and sales for DEPEND based on past performance, category trends and competitive activity.• Determined success of DEPEND promotional strategies and new product launches to understand effectiveness of annual brand development strategy.

Atlanta, Ga, Us

Chicago, Il, Us

Chicago, Il, Us

Bachelor Of Science - Bs, Marketing

Bs, Marketing

Imba, Marketing