Burhan Uddin Email & Phone Number

Karāchi, Sindh, Pakistan

• Execution of CRM software from scratch to end product.• Develops sales functional competency & KPI structure road map in coordination with Top management• Implement SFE programs to drive business needs and support sales strategy in collaboration with cross-functional leadership and stakeholders• Evaluate and track sales force activities, monitor results against needs of key stakeholders, implementing corrective actions when gaps are identified• Proactively assess and make recommendations in support of sales force development, implementing via the training team and other support functions• Identify key territory levers (internal, external, environmental, etc.) to proactively manage their impacts on the business (Pos /Neg)• Sets and tracks targets and KPIs at various levels, employing a structured approach to problem-solving to identify and recommend a solution to the root cause of the problem.• Incentive Calculation – ensuring IC design alignment with affiliate strategy, fair and transparent calculation, managing incentive committee organisation. Incentive rules and actual pay-out should be timely and clearly communicated to all stakeholders.• Project manage SFE initiatives, and proactively addresses barriers to execution (e.g. conflict, risk, non-compliance)• Establish key metrics, KPIs and reporting dashboards to ensure efficiency of sales force.• Reports, monitors, and analyses performance data, and sales activities to support recommendations to the sales management teams to develop and improve performance of sales teams.• Leads and facilitates effective, timely decision-making to ensure quick action in response to opportunities and threats to the business• Ensures models are market competitive and drive target selling behaviour.• Deliver proactive and effective communication related to improvement initiatives.• Increase Customer Prescription/ Usage and create innovative programs for better Agent / Distributors management in the concerned geography

Pakistan

Responsible for process all data related to IQVIA – IMS which includes Sales Analyzer / PKPI / MIP and other reports relevant to SFE.• Sales Analyzer Management includes coordination with IQVIA on structural changes / new product launch / price change / distributor induction and any other engagement• Quarterly standard Reports based on analyzer related to each brand identifying opportunities / gaps / weaknesses at brick / territory level. • Keep in follow up with marketing team to help them out on given data to get outcome with a documented road map.• Any information or data related to IMS PKPI / IAM / MIP• Any on demand report required by marketing team related to IAM• SFE based reports of all MSD functions on BI dashboards and PPT• Monitor sales team region / area/ territory / brick level performance and work with marketing team to identify opportunities for improvement• Work to drive best practices in sales and marketing step wise improvement in the efficiency and effectiveness of sales processes.• Implementation of Target and Segmentation process.• Generate Eye Opener reports for commercial and filed force.• Customer profiling, provide analysis and recommendations to developed dashboards.. Sales Incentive Plan /split in cooperation with business partners. Worked as a cross functional team, provide solutions and engage in the projects and suggest expert view on topics related to customer engagements .

Karachi,Pakistan

Responsible for a Sales Analyzer Services in Pakistan. To resolve client queries and support Sales Department related to Sales Analyzer (Segmentation & Targeting - Field Force Optimization) queries and issues. compiled market data and evaluating information from diverse market sources, analyzing, interpreting and generate analytical reports, presentations and recommendations.JOB DESCRIPTIONSuccessfully Launched and Implemented IAM application in Pakistan Pharmaceutical Industry. Well Known IQVIA audit formerly known as Sales Analyzer integrate to web based cloud application IAM.From Scratch to final Execution of SFE based IAM application. Completed all Sales Pitch to final Training sessions.• Set up a training session on Sales Analyzer for clients periodically.• To Support IO department in Regional Assignments as received or uploading monthly UPM reports.• Sales Analyzer (IAM) Eye Openers Reports for clients, based on their requirements.• To execute Segmentation & Targeting projects for clients as per requirement of IQVIA sales team• To execute Field Force Optimization project as per requirement of sales team• To extract analytical reports & queries from Sales Analyzer on Client requests.• Upgrade Pakistan Pharma Market - Channels of Distribution Diagram.• Develop and keep up to date Medical Index Prescription Database. • To enhance the use of Sales Analyzer services in industry visit client premises to fulfill their needs.• Presenting Reports with Critical Clients through Customer Support Program based on Analytical reports for better utilization.

12Th Floor, Executive Tower, Dolmen City, Clifton Block 4, Karachi

• Interpret data, analyze results using statistical techniques and provide ongoing reports.• Excellent analytical and technical skills - able to collaborate with business users, gather requirements, propose streamlined, efficient and timely solutions and understand technical implications and needs• Translate stakeholder’s requirements into reporting deliverables• Assist analyst team with dashboard and report generation and willingness to mentor other team members• Develop performance metrics and Deliver ad hoc reports• Participate in evaluating new technologies to ensure the advancement of technology architecture and data within organization Business Intelligence needs.• Ability to independently, resourcefully, and creatively research and implement new solutions• Major KPIs include conduct market surveys of products, Brand, segment and category for price and assortment analysis. • Analyzed big Quantitative and Qualitative data for Offline and Online market.• Generate Sales and Assortment comparative analysis reports• Competitive intelligence, Data Mining, Data analysis and dealing with big data day to day routine task.• Propose target sourcing prices segment wise, to be the best in class in each and every category.• Give recommendations to top managers and top management on the basis of report. Set prices/Stocks with Vendor Managers category wise.• Provide market intelligence & insight to managers based on sales data• Working with Business Intelligence department, generating various business strategies reports.• Assist Category managers and VP commercial in category management, commercial planning and execution of marketing campaigns from scratch to final live stage.• Generating multi dynamics Performance Dashboards for Acquisition team to assist in acquiring new vendors’ category and Brand wise.

F-216 Site Area Karachi

• Creating and produce market research insight reports on specific products / competitors / Pan Pakistan level and IMS markets. • Making recommendations and analysis to senior managers based upon research findings. • Key responsible to deliver Sales and Stock reports to top management ,Director Commercial as well as field force staff. • Defining IMS target markets and opportunities within them through sales analyzer reports. • Processing and analyzing raw data into reports for senior managers. • Work with external data suppliers regarding data accuracy and integrity. • Responsible for the presentation of Brand and competitor analysis reports on current trends. • Making sure that methods of data collection are effectively and accurate. • Designing effective questionnaires based on activity objectives and market knowledge• Compiling information from a wide variety of sources and then interpreting and presenting this.• Professionally presenting information, reports and recommendations to a variety of audiences.• Accurately monitoring, investigating and analyzing all statistical information.• Compiling distributor level information from a wide variety of sources and then interpreting and presenting.• Making Budget and target exercise for Brand Marketing programs Pan Pakistan Level.• Investigating and documenting key data and information at the request of Business Managers and Product Managers• Responsible for stock evaluation reports including stock coverage profile of all SKU’s.. Generate Stock Replenishment Report.

Anum Empire Shahra E Faisal

• 2 years of experience in the areas of Search Engine Optimization (SEO), Market Research, Business Development & Technologies. Extensive experience in executing projects involving • Search Engine Marketing (SEM), Social Media Optimization (SMO), Web Analytics, Market Research including online consumer behavior, understanding Search Engine behaviors, etc.. Digital Marketing of Various clients including Health care Industry.

Clifton, Karachi

• I was working as a Project Manager, complete projects successfully with given deadlines. • Make “Employment Efficiency Report” weekly and monthly basis.• Working on all client reports and analytics reports.• Set the monthly targets of the company, which we have to achieve.• Made comparison analytics reports for different clients.etc

Master’S Degree, Statistics, Second Division

Bachelor’S Degree, Statistics, First Division

Bachelor Of Science (B.Sc.), Pre-Engineering

Activities and Societies: Debate Team

Matric, Physics,Chemistry And Maths

Activities and Societies: Head Prefect, Captaincy and Comparing

Executive Mba, Marketing