Ethan Callender Email & Phone Number

New York, Ny

At Showtime, I serve as a key creative resource for internal and external teams, including art directors, copywriters, animators, photographers, retouchers, sketch artists, and studio staff.Among my notable accomplishments, I:• Collaborated with on-air, digital, promotion, and social teams to provide creative oversight on 360° entertainment marketing campaigns, encompassing new show launches, series finales, and special live events, breaking several of Showtime's viewership and PPV records at a director-level position.• Conceptualized and directed high-profile photo shoots for marketing campaigns and publicity featuring some of the biggest names in film, television, and sports.• Led cross-functional brainstorming sessions for new and returning shows, inspiring creativity and guiding others• Steered campaign development for the three most successful PPV boxing events in history by revenue and total viewership.• Launched and concluded some of Showtime's highest-rated series featuring Homeland, Shameless, and Ray Donovan.• Led Showtime's burgeoning Emmy® efforts during a period of record-breaking wins and nominations.• Orchestrated the Black Monday campaign earning a Clio Gold and multiple BDA awards.• Generated cost and time savings by demonstrating in-depth technical knowledge and getting hands-on when necessary.

New York, Ny

As Principal & Creative Director, I develop design strategies and proactive concepts for high-profile clients, including Pepsi, AT&T, Nintendo, Coca-Cola, Nestle, Polaroid, L'Oreal, Pernod-Ricard, Davidoff, Rodale, and Duke University. Below listed are a few of my key achievements:• Delivered consultation to Rodale on marketing their four key publications - Men's Health, Women's Health, Runner's World, and Bicycling by effectively utilizing advanced motion graphics and digital print technologies.• Designed youth market-oriented experiential marketing initiatives for Nintendo, Nescafe, Pepsi, and Sprite.• Increased 14% ticket sales and garnered national media coverage by relaunching Duke Performances, a Duke University performance series.

New York, Ny

At A+E Networks, I advanced marketing objectives and evolved A+E Networks brands/sub-brands as the de-facto creative director and led creative teams of up to eight professionals, including art directors, front-end developers, copywriters, photographers, and studio staff.A small section of my noteworthy accomplishments include:• Conceptualized and directed high-profile photoshoots by effectively managing teams of up to 40 people on set.• Saved over 50% on a per-project basis and grew the internal creative department by over 15% through successful pitching to bring key artwork in-house for the first time.• Led internal rebranding of history and contributed substantially to its rating leadership and diversified demographics, reaching a younger audience for the first time. Consulted extensively on the rebranding of A+E Networks.• Spearheaded creative for Parallel, a UK-based VOD network. Devised forward-thinking brand identity, style guides, mobile apps, and video interstitials.• Achieved a larger audience for PR than ever before by successfully migrating Emmy® and flagship show press kits to the digital domain.• Steered the development of key art projects from concept to execution.• Delivered the first-ever BDA Award for the internal creative group.