Erin Dolan Email & Phone Number

County Clare, Ireland

Galway, Ireland

MARKETING PROJECT MANAGER• Increased lead generation by 50% through local event branding, innovative direct marketing,targeted telemarketing campaigns and strategic online advertising• Enhanced website performance through value-added blogs and articles, engaging landing pages,optimised keyword identification/SEO paid advertising and organic reach via social media• Developed new marketing growth strategies and campaigns via an omnichannel approach in collaboration with Managing Director and sales team to drive greater interest, awareness and engagement of Vogelsang’s products to new markets across Ireland• Create and manage content calendar for seamless, engaging, creative, and on-brand communications and initiatives for social media channels, blogs, and email campaignsDIRECT MARKETING MANAGER• Improved e-mail marketing opening and clicking rate through engaging content, key graphic de-signs, desirable subject lines, and user-friendly layout via specialised HTML coding• Key team leader on the rollout of a new CRM and content management tool, HubSpot, ensuringsuccessful transformation of online marketing communications; development of timeline, training-ing plan and email templates; and communicating project updates across all stakeholder groups• Project manage and execute online direct marketing campaigns across 20 international subsidiaries to promote a cohesive brand representation and awareness worldwide that educate anddrive top results from MQLs and existing customers while also reporting on performance results• Work collaboratively with the marketing team in Germany to plan and deliver enhanced onlinemarketing programmes such as webinars, online demonstrations, email automation, content marketing and user-generated social media campaigns across specific market segments

Ireland

• Creator of Crazy About Diabetes to empower other people with diabetes in optimizing their diabetes management with greater confidence through personalised nutrition and health coaching,inspiring online content, mindfulness and fitness events, and online programmes via my website• Nano-influencer and advocator to diabetes and wellness online social community with over1,400 followers on Instagram while collaborating with other influencers to bring valuable content such as podcasts, videos, and organic posts to a targeted audience • Joined and contributed to Abbott’s exclusive dX conference for European influencers and bloggers to exchange ideas and solutions for diabetes advocacy and issues across the world• Brand Ambassador for Abbott - FreeStyle Libre in Ireland, co-creating materials and content in support of the diabetes programme including branded social media posts, blogs, podcasts, videos and webinars

Monivea, Ireland

Supported the family dairy farm operations through tending to the herd, general farm maintenance, record keeping, industry research and pasture grazing forecasting. Gained valuable experience on the farm learning and engaging in soil management, animal breeding and milk production.Created a herd management program to assess the milk performance, record health and birth events, budget expenses and improve the farm operations.Explored self sufficiency techniques including dairy pasteurisation, companion gardening, bee-keeping and native plant foraging.Communicated my relocation and learnings through a blog connecting with over 530 followers.

Greater Chicago Area

Responsible for developing marketing strategies, brand positioning, executing and measuring marketing initiatives and supporting sales and market leaders.Received the leader award for oversight of the Taste of Chicago – Humana Healthier Choices sponsorship, the world’s largest outdoor food festival, resulting in over 2 million brand impres-sions and 96 media placements.Project managed charitable-giving programs across 8 markets in the USA including strategizing the marketing campaign, maintaining all communications and executing event gala.Restructured the team collaboration SharePoint website allowing for easier usability, interactive content, creative layout and consistent format.Identified and implemented improvements in the Marketing Initiative Tracker and Budget Analysis Report in order to accurately record sales, ROI and brand impressions.Partnered with the Migration team to deploy transitional communications to key audiences and develop educational seminars to strengthen relationships among brokers and sales team.

Greater Chicago Area

Responsible for promoting the Certified Financial certificate program, managing customer relations, measuring program results and deploying and assessing market research surveys.Cultivated and retained customer relationships by implementing email marketing campaign and researching customer needs, motivations and program assessment. Improved department communication through creating and distributing monthly newsletters.Maintained and analysed grade database for top financial clients as UBS and Merrill Lynch.Recommended new program locations through analysis of student trends and geographics. Participated on the system implementations team training members on new systems, conducting pilot tests and composing business policies.

Sarasota, Florida Area

Oversaw all marketing activities in order to facilitate business growth including creative and advertising development, relationship marketing program implementation, conference and pro-motion coordination and public relations messaging. Developed the first Marketing Plan helping to increase sales by 30% and initiate joint ventures. Pitched stories and secured over 20 placements in investor publications, trade magazines and community newspapers.Converted subject matter into cohesive design for press kits, sales collateral, newsletters, advertisements and direct mail. Collaborated with Web Developer to re-design theme, graphics and layout of web site.

Designed course catalog to reflect strategic repositioning and established new distribution channels. Managed cross-functional teams (finance, marketing and operations) to achieve business goals.

Publicized airline loyalty program and services through the execution of tabling events, speaking engagements, concert raffle and festival to a new college audience.Researched sales leads and negotiated sponsorships by incorporating bartering techniques.

Introduced new product at a Florida trade show gaining maximum distribution with key attendees. Assisted Marketing Director and Advertising Agency in organizing and assuring efficient operation of promotions, staff and schedules.

Ma, Marketing Communications

Designed winning advertising campaign for Bournemouth University.

Ba, Organizational Communications

Activities and Societies: Kappa Delta, VP Panhellenic for Kappa Delta, VP Public Relations for Panhellenic Council, Quotes Public.

High School

Activities and Societies: Highland Dancer, The Key Club, The Spanish Club, Honors Society