• Plan and execute digital media processes in line with brand strategies for Arçelik and Grundig accounts.• Manage debrief and campaign processes with the media team and third parties.• Assume full responsibility for digital media plan, strategy,implementation of KPIs, and execution process.• Analyze post-campaign reports to assess the results and effectiveness of digital media campaigns, providing actionable insights and recommendations.• Conduct weekly meetings with clients to track and improve campaign efficiency.• Oversee the journey of all campaigns cross-platforms, utilizing digital tools such as DV360/FB Business Manager, Google Analytics, Google Ads, etc.• Prepare benchmark data quarterly to effectively evaluate campaign results.

• Collaborate with other teams and third parties, such as influencer marketing agencies and creative agencies, to execute the media plan for the PepsiCo account.• Prepare weekly reports and post-campaign reports that include performance summaries and key learnings.• Conduct research on competitive markets and generate development ideas.• Track all campaign processes across platforms, utilizing digital tools like DV360/FB Business Manager, Google Ads, MOAT, Adjust, etc.