E. C. Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

*Left due to post-Covid exhaustion from intensive monthly travel to Sarikei HQ in Sarawak*Open to explore. Availability date opens● Joined as Senior Marketing Manager, reporting to CEO● Develop new channels/tactics from competitors activities and trends to elevate group branding and revenue ● Lead team to source suppliers for advertising income and best offers ● Lead team to develop and execute promotion strategies to meet sales target ● Lead team to develop omni-channel strategy for new store openings and outreach to increase physical store foot traffic and customer acquisition● Setup in-house creative team to develop all advertising and public facing communication and artwork, in digital and prints (catalog, bunting, banner, signage, radio and video ads) ● Review digital marketing and eCommerce strategy to increase leads conversion and search optimisation across all platforms (website, app, social media, Google Reviews, Shopee, Lazada) ● Lead team to work with internal and external stakeholders for timely deliverables● Review and manage department A&P budget● Develop and grow 20 team members, recruiting as requiredCONTRIBUTIONS● Setup marketing team to focus on digital, creative, promotion and activation, each with clear job scopes and functions● Led team to develop catalog campaigns in print, digital and store display to boost store sales ● Recruited 10 suppliers to advertise and fund campaigns, created new income stream for company ● Successfully led team to organise and execute 1st 100th store Grand Opening in Kuching, Sarawak for 3 days, over-achieved set target by 70%● Led team to deliver 10 new stores launches

Kuala Lumpur

*Left to care for family member● Joined as Senior Manager - Product (Skincare, Fragrance, Cosmetics) and redesignated to Division Head – Total Beauty (added Personal Care team 4pax with 1 Senior Manager) Aug 2019● Lead team to identify market trend, conceptualize and develop new products (NPD) roadmap● Source and develop new products with private label manufacturers for all operating countries – Malaysia, Singapore, Thailand, Hong Kong and Taiwan● Negotiate supply agreements and trade terms for best outcome● Lead category P&L and manage product costing to meet sales and profit (GP) goals● Develop and lead implementation of 360 new product launch strategy online and offline● Work with internal and external stakeholders for timely execution of plans and deliverables● Guide team to mitigate deviations for best outcome● Review monthly catalog promotion, forecast sales and pricing mechanics for optimal margin● Review product life cycles, ensure sufficient stock cover and timely sku rationalisation● Develop and coach 12 team members (2 Senior Managers, 10 executives)CONTRIBUTIONS● Developed and rolled out Safe Ingredients Policy for private label manufacturers’ compliance ● Led team to launch 19 new skincare, 9 personal care, 30 fragrances, 29 colour cosmetics since 2019● Successfully launched under 2 months 0.1% CPC NPRA approved mouth spray to lift sales

Selangor, Malaysia

● Joined as Product Manager and promoted to Brand Manager – Health & Beauty Category● Keep abreast with industry trends for insights and opportunities ● Review product lifecycles, develop and maintain product development roadmap ● Develop and lead implementation of 360 new product launch strategy online and offline ➢ Lead new food/ health supplements/ beauty products registration with National Pharmaceutical Regulatory Agency (NPRA), applications to KKLIU, Food Safety and Quality Division (FSQD/BKKM) and Halal Certification Body (JAKIM)➢ Develop and roll out brand vision, integrated omnichannel launch strategy including but not limited to go-to-market printed leaflets, monthly catalogues and point-of-sales materials (POSM)➢ Develop corresponding digital content with external agencies for corporate website and social media - YouTube, Facebook (FB) and Instagram (IG)➢ Lead and manage post launches SMS, QR and Email campaigns● Review all campaigns A&P for best return● Review forecast, promotion and ageing stock for optimal stock cover/ inventory turn● Develop and coach 2 direct reports CONTRIBUTIONS● Developed and rolled out Sales Force Road Show leading to category growth from 1 to 4 headcountso ~RM1mil retail sales for new health supplement launch at 8 locations in 2013o ~RM2mil retail sales for new beauty supplements launch at 13 locations in 2015● Led writing and implementation of New Product/ New Supplier Sourcing SOP ● Led Health & Beauty Quality Assurance process refinement and implementation ● Tasked to streamline and rationalise 400 Beauty skus (Skincare, Personal Care, Colour Cosmetics and Fragrances) in 2015 - 2017

Negeri Sembilan/Melaka/Johor/Sibu/Miri/Brunei

Joined as Nutrition Advisor (NA) Sibu/Brunei, promoted thrice (SNA/NE) to Senior Nutrition Executive Miri/Brunei before transferred to Melaka as Assistant Area Manager; and subsequently as Regional Nutritionist to manage Southern (Johor/Negeri Sembilan/Melaka) region medical marketing activities. MAIN RESPONSIBILITIESRegional Nutritionist (Medical Marketing for Negeri Sembilan/Melaka/Johor) 2009 - 2010 Lead and coach 11 nutritional reps (6 in Melaka/N.Sembilan, 5 in Johor) to plan and execute regional medical events, manage Key Opinions Leaders to enhance company’s scientific image that translates professional recommendation into market share. Under strict breastfeeding code of ethics, infant formulae cannot be marketed outside Healthcare settings. Only KKBayi approved detailing aids can be distributed to healthcare professionals. Effective marketing requires in depth medical key accounts penetration and management, measurable by product sales in assigned territory.Assistant Area Manager (Medical Sales for Negeri Sembilan/Melaka) 2006 - 2008 Manage 6 nutritional representatives to develop regional business by negotiating and securing milk tenders/ rotations in all participating birth centres/ hospitals; increase share of voice in all medical channels: hospitals, health clinics, chain or independent GP clinics, pharmacies and Chinese medical halls.Senior Nutrition Executive (Sibu/Miri/Brunei) 1999 – 2006Increase product recommendations through sales calls and sharing product knowledge with Healthcare Professionals (HCPs), and by honest and ethical use of product samples to bring up territory sales. Organise medical marketing events such as roundtable talks, Continued Nursing Educations (CNE), video shows, nurses’ parties, community events etc to enhance company’s scientific image. Recipient of 2002 Dumex Recognition Club Award being Country Top Sales Nutrition Executive of the year.*Departed to complete MSc Human Nutrition course full-time online

Kuching, Sarawak

Main ResponsibilitiesSimilar as Nutrition Advisor in DumexCovering Kuching/Sri Aman/Debak (Sarawak) *Headhunted to join Dumex as Nutrition Advisor, effective 1 Feb 1999

Masters Of Human Nutrition, Human Nutrition, Distinction, Distinction

Units covered: Diet and Disease Pathophysiology and Management of Diabetes Nutrition for Healthy Ageing Sport Nutrition Trends.

Bsc (Hons) Resource Chemistry, Resource Chemistry, 2Nd Class Upper / Cgpa 3.46

Activities and Societies: Tae Kwon Do Club Scrabble Club Champion in Inter Faculty English Debate 1993/94 Dean List 1993/94 Dean List.