Echo Cao Email & Phone Number

中国 上海市 浦东新区

Lead Marketing Empowered by Research / Data;Lead Data Support for Brand Marketing and Product Innovation;Deep Involvement in Strategic Leadership;Drive consumer-centric competence:

The fun part of work are mainly on research design, process development & enhancement, research analytics and local matrix talent build up. Rich experience in consumer researches, both quantitative and qualitative, also analyzing complex market data sets such as media buy/communication based performance tracking, to help internal stakeholders better fit consumer needs in order to achieve more from brand development, range innovation, sales and marketing and performance monitor aspects.

Shanghai City, China

Consumer Panel Data operation country leader on product development and service support, this service is strategic new setup in Nielsen China. Responsible for plan, organize, lead and control the activities and resources within the area of data collection, including process improvement, vendor management and data quality control (KPI).- Successfully and smoothly taken over the role from a 20+ experience leader in 3 months transition.- Definition and implementation of Consumer service processes (recruitment: online& field, retention, rewarding and sampling).- Managed an operation migration project aimed to transfer local operation to outsourced vendor, completed successfully without quality escape and with 100% on time accurate delivery.- Manage new product initiatives, capacity increases and cost saving initiatives, responsible to deliver these initiatives against cost, timing and technical requirements, ensure proper costing system is in place, monitor and control overheads and expenses as per budget allocated monthly.- Involve in 2 BPI (business process improvement) projects, working with global/regional leader for process improvement from data consistency perspective.- Monitor KPI of Consumer Panel Service Program, Go to Green plan reporting/hot spot issue finding to project stake holder . Resources planning, allocation and coordination on different functions with outside vendors including management by SLAs and piloting via KPIs to manage resources effectively. - Utilize the Performance and Development Plan to communicate and assess performance objectives, competency lists and development plans for direct reports. 

Shanghai City, China

Responsible for corporate product branding, and overseeing marketing supporting plan, strategies and activities for Canon show room Shanghai, including both internal communications, external communications, issue management and public affairs, and support to ad hoc programs, oversees execution of work processes, organization structures, and staffing levels.- Managing day to day operations by leading and developing the team to deliver outstanding service and standards for business client and to achieve the optimum results, Organize effective and proactive communication leading to continuous improvement and early detection of day-to-day issues.- Making promotion budget and cost control, live event support and organization, product promotion program planning and implementation, company image and display promotion, user training, etc., preparing display brochures and displays to call public attention to the product and show room.- Studying customer feedback, organizing market surveys and designing relevant questionnaires. Generating market reports according to the information gathered and planning strategies and ways to making the product or service more exciting.Designing and conducting team building activities by running the daily communication brief of all the team members and through reward, recognition and appropriate motivational activities.- Lead the Company – wide sustainability and corporate image building campaign Paper Contract, which including annual photography campaign, monthly newsletters, internal training.- Provided PR support to ad-hoc issues, e.g. PR support for products promoting activities, support on overseas seminars/communication, on-site support to government-related programs.

Natural Language Processing (Computing)

• Won the precious full scholarship

Computational Linguistics Summer School

won the prestigious scholarship to attend Empirical Foundations for Theories of Language course at Stanford University, and attended.

Master Of Science (M.Sc.), Internet Computing, Distinguished

• Won the precious full scholarship to PhD course.

Bachelor'S Degree, Computer Science

• Win Scholarship from 1999-2003 • 2002 passed Microsoft Certified Systems Engineer test.