Echo Li Email & Phone Number

上海

上海

上海

E-distribution projectsIn charge of Greater China direct connectivity projects with marketplaces and OTAs.1. Gathering and prioritizing requirements, defining the vision, building use cases and user stories while working side-by-side with Developers in Paris IT team and local IT services. 2. Collaborate with cross-functional teams to facilitate the delivery of high-quality products or projects3. Responsible for both product planning and delivery, including managing products and solutions through the product lifecycle.4. Success launch of direct connectivity with Tuniu, Fliggy Hotel, Meituan-Dianping, We Chat mini program in previous 12 months, with 2031% increase of revenue in July 2018 (vs. July 2017).5. Set up basic daily maintenance process for already connected channels.Successful signing-off of APAC agreement with connectivity & switch service provider for future connectivity projects in 11 countries and districtsB2C digital projects managementMainly responsible for PSP (Payment service provider) projects implementation for B2C website.1. Successful signing-off of commercial agreement with local payment service provider, such as 99Bill.2. Successful launch of We Chat mobile, 99Bill Express Pay Desktop and mobile for B2C website in previous 12 months, with +66.75% increase of online revenue and +92.05% conversion rate increase in July 2018 (vs. July 2017).3. Collaboration with domestic and overseas cross-functional teams to facilitate the delivery of high-quality products or projects

Nanjing, Jiangsu, China

Product Manager on several Agile/Scrum projects1. Conduct market research on several hotel projects, evaluate market, and create innovative strategies. Find better ways to serve the customer and hit the product goals.2. Gathering and prioritizing requirements, defining the vision, building use cases and user stories while working side-by-side with Developers3. Collaborate with cross-functional teams to facilitate the delivery of high-quality products or projects 4. Responsible for both product planning and delivery, including managing products and solutions through the product lifecycle.5. Collaborate with Project Manager to manage and schedule product launches & releases, to enable releases to be implemented correctly and bug free. 6. Set, track, and work towards hitting product goals such as: improve conversions rates of hotel B2C channel; maximize monthly traffic etc.Project Experience1. Hourly-Rated Room Product Line2. Hotel Channel Traffic Optimization within Tuniu.com3. Distribution of Tuniu Hotels to Meituan.com4. Hotel API connectivity with Jin Jiang International (Holdings) Co., Ltd5. Domestic Hotel Review System6. New Version of Domestic Hotel Channel

Nanjing, Jiangsu, China

User Experience Analyst of Choies.com, a global B2C fashion site1. Use task analysis, A/B test and user research tools (interviews, usability testing, survey, etc.) to study and collect users’ requirement and to integrate into effective user interface optimization.2. Create, organize and generate complete product requirement documents to be used as a blueprint for development3. Work closely with cross-functional teams, including UI, Coding, QA to make successful delivery of project tasks5. Participate in defining, planning, executing, and reporting on users’ activities in order to determine priorities for resolution of usability problems in order to hit the project’s targets.

Nanjing, Jiangsu, China

Operation specialist of Crov.com, a global online shopping platform1. Master content management system to generate news, analysis and research for sellers and guidelines, tutorials for buyers.2. Generate compelling email subject lines, preheaders and content for both sellers and buyers.3. Provide Social Media support for Facebook, Twitter, Pinterest users by writing compelling copy for marketing materials, promotional items, sales pitch documents, articles, web content as needed.4. Collect end-users' requirement for product managing and provide support for product solutions through the product lifecycle.5. Coordinate successful delivery of project tasks and manage deadlines with cross-functional teams, including UI, Coding, QA, etc.6. Create and support promotional events, including handling welcome events, SNS campaigns to increase followers and follow-up reporting; Created, executed Flash Deal Event on Facebook, helped Crov.com increase 20000 Facebook fans within a month

Nanjing, Jiangsu, China

Operation specialist of Myfavoritepetshop.com and other product lines, including HVAC products, fashion clothing and jewelry etc. All product lines are sold on B2C e-commerce sites.1. Participate in projects preparation, generating marketing research, website building requirement documents.2. Coordinate successful delivery of project tasks and manage deadlines with cross-functional teams to facilitate the delivery of high-quality products3. Create and support promotional events , including handling welcome events, SNS campaigns to maximize followers, conversion rate and profit. 4. Assist with quality assurance processes as needed, including documentation and testing5. Assist with customer service, including email, phone call and customer feedback analysis