Echo Li Email & Phone Number

Shanghai, China

China

1.Researcher, Shanghaiworked with Red Associates (a strategy consultancy company based on the human sciences) to conduct 4 fieldwork along with pattern recognitions in Shanghai. This project helps a Danish company to have a insight on how Chinese consumers sees plant-based products. Also help local Chinese brands to develop consumer insights. Industries.

Shanghai, China

The Global Shapers Community, an initiative of the World Economic Forum, is a network of hubs developed and led by young people who are exceptional in their potential, their achievements and their drive to make a contribution to their communities.

Shanghai, China

CoFUN is a social innovation organization that uses food as a medium to connect communities. We offer open-source toolkits to empower and ignite local community leaders. CoFUN incubates more than 100 local community leaders in over 40 cities in China, and this social movement continues to grow. CoFUN envision a world where local activists take the.

Shanghai, China

FuturistCircle is China’s first organization to connect global futurists, trend-spotters, innovation leaders, and change-makers.

Shanghai, China

in charge of two brands: ATOUR LIGHT and ZHotelincluding brand strategy development, social campaigns, co-branding events and community building.

Shanghai, China

Co-author of "2019 Chinese Young People Sustainability Trend Report".

Taipei, Berlin, Berkeley

• This research was published as a book 《热情让我拥有全世界》 ("Lessons From Exchange Students – Close Examination of Global Citizenship") in Taiwan and Hong Kong in 2016. It was highly recommended by local media personalities and.
• Conducted a 1.5-year-long research on multiple aspects of how motivated millennials that used Ayusa cultural exchange services are impacted
• Collected and analyzed user experiences through a wide variety of qualitative… Show more This research was published as a book 《热情让我拥有全世界》 ("Lessons From Exchange Students – Close Examination of Global Citizenship") in.
• Collected and analyzed user experiences through a wide variety of qualitative research approaches: ethnography, observation, individual interviews, diary and social movement studies, A/B testing, content analysis.
• Collaborated with designers, publisher, editors, marketing, business operation and strategist on a regular basis to triangulate marketing insights in order to build a comprehensive understanding of potential customers.
• Advocate research findings to diverse audiences through storytelling that incorporated sociological concepts and mind map Show less

Bachelor’S Degree, Sociology, Education

German And European Studies

Education record

Organizational Leadership