- Boosted social media engagement by 25% over six months by implementing targeted content strategies and fostering community interaction on platforms such as Instagram- Orchestrated successful residential property events, including open houses and community gatherings, attracting an average of 100 attendees per event and resulting in a 20% increase in property inquiries and sales.- Implemented user-generated content campaigns and contests to foster community engagement and user participation, resulting in a 35% increase in user-generated content submissions and a more authentic brand presence within the residential property market.

-Developed the visual identity and branding guidelines for the startup's logistics and car hauling/share-ride app, ensuring consistency across all digital and print materials.- Spearheaded the creation of engaging multimedia content, including videos, animations, and graphics, to promote the app's features and benefits to target audiences.- Led a team of designers and multimedia artists in the creation of multimedia assets including graphics, videos, and animations for marketing campaigns and product promotions, resulting in increased user engagement and brand recognition, measured by click-through rates and social media impressions.- Collaborated with cross-functional teams to translate business requirements into compelling multimedia experiences, aligning with the company's strategic objectives.- Implemented innovative design solutions to enhance user experience and streamline navigation within the app, resulting in improved customer satisfaction and retention rates.- Conducted market research and competitor analysis to identify opportunities for differentiation and innovation in multimedia content and branding strategies.

- Designed intuitive user interfaces for both mobile and web platforms, ensuring seamless navigation and user experience, as evidenced by positive feedback from beta testers.- Implemented wallet feature within the app, facilitating secure transactions and enhancing user convenience, resulting in increased user engagement and retention rates.- Conducted extensive market research and user interviews to identify key pain points and user needs, informing product design decisions and ensuring alignment with target audience preferences.- Collaborated closely with cross-functional teams including developers, product managers, and stakeholders to translate business requirements into innovative design solutions, fostering a cohesive and efficient development process.- Created wireframes, prototypes, and high-fidelity mockups to visualize and iterate on design concepts, enabling rapid feedback and iteration cycles to meet project deadlines.- Championed user-centered design principles throughout the product development lifecycle, advocating for accessibility and inclusivity to ensure a positive experience for all users.- Actively participated in product testing and quality assurance efforts, identifying and addressing usability issues and bugs to deliver a polished and reliable product.- Contributed to strategic planning and roadmap discussions, leveraging design insights to inform product strategy and future development priorities.

- Coordinated collaboration with influencers and local businesses to promote residential properties, resulting in a 50% expansion of the property's online reach and visibility within the target market.- Spearheaded the development and execution of innovative event concepts, including themed parties and networking events, that showcased residential properties in a unique and memorable way, resulting in a 30% increase in attendance and positive brand perception.- Collaborated with cross-functional teams, including sales, marketing, and property management, to align social media initiatives and event strategies with overall business objectives, contributing to a cohesive brand image and a unified approach to residential property promotion.- Resuscitated Google reviews and improved online reputation by implementing a targeted review management strategy, resulting in a 40% increase in positive feedback and a significant boost in the property's overall rating on Google My Business.

- User Research: Conduct user research to understand user needs, behaviours, and preferences.- User Experience Design: Creating wireframes, user flows, and prototypes to design intuitive and user-friendly interfaces. Ensuring a smooth and engaging user experience by considering user interactions, information architecture, and navigation.- User Interface Design: Developed visually appealing and responsive UI using Figma.- Prototyping and Testing: Creating interactive prototypes to validate design concepts and usability through usability testing and user feedback.- Visual Design: Creating visually engaging assets such as icons, illustrations, and graphics to support the product's branding and enhance the user interface.

- Developed creative solutions for clients across various industries, designing logos, brochures, flyers, and other print/digital marketing collateral.- Produced high-quality video content for advertising campaigns.- Collaborated with clients and team members to ensure project success and client satisfaction.

While I was working either on a contract or in a full-time position, I was constantly taking on personal jobs that sharpened my everyday skills to become the experienced creative I am today. I have evolved and learned, and this experience has made me indispensable in any role I take.

- User Research: Conduct user research to understand user needs, behaviours, and preferences.- User Experience Design: Creating wireframes, user flows, and prototypes to design intuitive and user-friendly interfaces. Ensuring a smooth and engaging user experience by considering user interactions, information architecture, and navigation.- User Interface Design: Developed visually appealing and responsive UI using Figma.- Prototyping and Testing: Creating interactive prototypes to validate design concepts and usability through usability testing and user feedback.- Visual Design: Creating visually engaging assets such as icons, illustrations, and graphics to support the product's branding and enhance the user interface.

- Led the creation and production of multimedia projects, including digital and print advertising campaigns, brand identity systems, and corporate collateral.- I managed a team of designers and creatives, ensuring timely project delivery within budget and client specifications.- Collaborated with copywriters and other team members to develop messaging and creative concepts aligned with client needs and brand objectives.

- Developed creative solutions for clients across various industries, designing logos, brochures, flyers, and other print/digital marketing collateral.- Produced high-quality video content for advertising campaigns.- Collaborated with clients and team members to ensure project success and client satisfaction.