Angela Eckman Email & Phone Number

Littleton, Co, Us

Englewood, Co, Us

Lead ecommerce within Sling TV and DISH TV to drive onsite engagement and conversion for sales growth.

Minneapolis, Minnesota, Us

Lead Foodservice ecommerce go-to-market strategy ($2B+ w 70%+ sales online) and development of a multiyear digital roadmap to build new capabilities inclusive of investment prioritization and business value. Key skills:• Team leadership: Own the ecommerce P&L ($3M), built out a team of 9 to launch new capabilities and keep executive leadership updated on progress and performance • Conversion Rate Optimization (CRO): Improved B2B & B2C digital shelf content, placement (search, navigation) and marketing campaigns with internal creative and agency teams to grow sales (+7-20%) • Process & Technology: Utilize new tech and created process improvements and automation for cost savings (up to 80%) and faster speed to market (up to 70%) • Partnerships: Consult with retailers and distributors on optimizing website and marketing experiences to develop advantaged relationships as a Category Management approach to ecommerce • Product Management: Lead an agile POD to create new content, set up PIM, syndicate to partners, create new reporting and run A/B testing to optimize performance, meeting established OKRs & KPIs • Cross Functional Collaboration: Work across marketing, sales (national and field), finance, operations, category and consumer insights teams to align with product-led growth and sales initiatives

San Jose, Ca, Us

Responsible for website merchandising and marketing strategic plans and execution to optimize the DTC end-to-end customer journey for largest category ($500M+) and 2 sub-sites (cards, wedding and baby). Key skills: • Conversion Rate Optimization (CRO): Developed and implemented growth strategies including user experience, search, marketing channel and landing page optimizations, implemented a testing program to optimize performance at all stages of the funnel, increasing revenue (+10%) and conversion (2-5x)• Customer Acquisition: Increased traffic (+10%) and reduced bounce rates (25-45%) through ecommerce, marketing channel and journey improvements in SEO, SEM, email, social and direct mail • Process & Technology: Created efficiencies through automation, new and improved processes and tools (20%+ savings) including page templates, components, personalization and segmentation • Analytics: Created attribution, reports and analyzed KPIs for website traffic, sales and user behavior to identify areas for improvement and shared results with executive leadership • Cross Functional Collaboration: Worked with product, UX design, creative and engineering teams to optimize the user experience across all touchpoints using customer feedback and insights

St Paul, Minnesota, Us

Responsible for the digital strategy for end-to-end site experience from channel marketing through checkout for small (~60 people) online only DTC & B2B higher end decor, furniture and lighting company ($50M+). Key skills:• Leadership: Managed a team of 3 owning site promotional calendars, content, creative, merchandising and marketing channels including SEO, email, social and a blog • Conversion Rate Optimization (CRO): Developed and implemented growth strategies, A/B testing and improvements to website UX, search, navigation and landing pages to spur conversions (+10-50%) • Customer Acquisition: Gained traffic through ecommerce, SEO and used marketing channel customer journey improvements to increase interaction (+15% traffic & +20-40% CTR) • Analytics: Revamped attribution and reporting to analyze digital marketing channels, website traffic and user behavior data to identify areas for improvement, shared results with executive leadership • Product Management: Owned front end experience, created roadmaps, automation and worked with engineering in an agile process to improve website performance and rebrand, increased customer satisfaction (+25%) and reviews (+40%)

Minneapolis, Mn, Us

Responsible for developing and optimizing compelling content for a range of retail DTC categories including home décor and goods, furniture, kitchen, dining, patio and garden ($1B+). Key skills: • Customer Acquisition: Led ecommerce, SEO and other content improvements to draw traffic (+20%) • Conversion Rate Optimization: Created content and ran A/B tests to improve product pages (+15%) • Content Strategy: Used website analytics, user behavior and industry insights to create a roadmap to improve performance for home décor and goods, furniture, kitchen, dining, patio and garden categories

Minneapolis, Mn, Us

Responsible for the strategy and execution for site merchandising, navigation, search and reviews for a range of categories including apparel and accessories for women’s, men’s, kids and baby ($2B+). Key skills: • Conversion Rate Optimization: Used analytics and testing to identify areas for opportunity to optimize the ecommerce experience and improve conversion (+10%) • Process & Technology: Worked with engineering to re-platform and launch new team tools (20%+ speed to market, 35%+ issue reduction) • Marketing campaigns: Led creative and user experience development with creative teams for new brands, product launches and key seasonal events including Holiday

Minneapolis, Mn, Us

Digital Brand & Editorial Presentation Planner Feb 2011 – Feb 2013 Responsible for translating the enterprise marketing strategy to the baby digital experience ($500M+). Key skills• Conversion Rate Optimization: Drove conversion and revenue (+20%) by optimizing site experiences Marketing: Led creative development for digital commerce, marketing and special campaigns • Branding: Ensured all digital experiences aligned to brand standards and campaign goals • Product Management: Manage and improved the relaunched online baby registry

Us

Responsible for creating product marketing strategies and materials as part of internal agency (Carrot). Key skills: • Product Marketing: Created marketing strategies and materials to support new launches including testing new tactics that created a new record for awareness (+70%) • Team Leadership: Managed a team of 7, led creative briefs and customer presentations

Us

Responsible for producing product marketing materials for a range of clients as part of new internal agency. Key skills: • Product Marketing: Created new materials and processes for a huge increase in customers (60%+) • Team Leadership: Built out a new team, processes and trainings for product management capability

Us

Responsible for developing creative materials for key customer needs. Lead ideation sessions through to final approvals, on time and within budget.