Eric Couch Email & Phone Number

Mountain View, Ca, Us

• Current Product Marketing lead for the Ads Power Pair of Search and Performance Max. Developed net-new narrative, messaging, campaign sequencing and segmentation guidance used to facilitate the adoption of Search and PMax campaigns.• Led Product Marketing for Search Ads 360, specifically tasked with collaborating across 40+ global and regional partners from Product, Sales, Legal, and PR to drive awareness and adoption of the new Search Ads 360 experience – an $XXB opportunity and key pillar in our global enterprise strategy.• Product Marketing team lead for Core Search Product Marketing for the past three years. Includes all bidding strategies, targeting solutions, creative assets, and optimization tools that make it easier for advertisers to meet their marketing objectives.• Responsible for guiding a team of four product marketers through complex launches, driving on strategic thought leadership, contributing to our overall Search Automation narrative, and developing over 400 product claims and proof points.• Owned overall content strategy and sold our vision for the Lead Gen narrative across marketing, sales, and product leadership. Worked cross-functionally with a team of 10+ PMMs to source 10+ strategic product launches, develop our comms strategy, and execute our agency briefing plan.• Owned SMB messaging and sold through our plan for Google Ads' response to tech legislation in the U.S. and Australia. Worked cross-functionally with a team of 50+ people across Marketing, Product, Customer Support, and our small business teams to coordinate our advertiser response in the event of these legislative initiatives passing.

Mountain View, Ca, Us

• Responsible for product marketing on all Search-based ad launches in Google Ads - including new ad formats, extensions, targeting, quality updates, and Search audience products.• Project lead for the Google Marketing Live 2019 Keynote. Managed a team of four senior content leads to deliver 60 minutes of content to 5,000 marketers in-person and another 300K via livestream. Worked across 10+ Product teams and 20+ Product Marketing Managers to source and promote 20+ ads innovations. Collaborated with PR to generate 400+ positive press articles from publications like the New York Times, Washington Post, The Verge, CNET, TechCrunch, engadget, Ad Week, Ad Age, and more.• Writer for the Google Marketing Live 2018 Keynote, delivering 15 minutes of content to a live audience of nearly 3,000 marketers and another 200K via livestream.• Managed the product stage workstream for Google Marketing Live 2018, leading a team of 20 product marketing managers to deliver over 20 hours of marketing content across two days of presentations.• Delivered Search product stage content for Google Marketing Live 2018, partnering across Product and Sales teams to create more than an hour's worth of content for 1,500+ search practitioners.• Facilitated launch marketing strategy, messaging, naming, and case studies for Gallery Ads, Responsive Search Ads, Promotion Extensions, Similar Audiences for Search, Demographics for Search Ads, Campaign-level Search Audiences, and expanded close variants.• Featured speaker at the SMX Advanced 2017, SMX East 2017 and SMX West 2018 Learn With Google classrooms, educating advertisers on new and upcoming search audience innovations.• Coordinated and launched over twenty new Google search case studies featuring major brands like TurboTax, Hertz, Starwood Hotels, TripAdvisor, Fiat Chrysler, and Guitar Center.

Redmond, Washington, Us

• Responsible for the creation and ongoing development of the Bing Ads Academy training curriculum, educating advertisers on general search best practices and strategy, how to utilize new platform features, and the Bing Ads value proposition. Personally oversaw the creation of 11 training modules totaling over 15 hours of search content.• Delivered traditional and experiential training content in both 1:1 and 1:many engagements. Participated in 40 in-person events since September 2015, and three monthly webinars for Bing Ads, teaching best practices on Remarketing, Shopping, and Excel for more than 500 attendees at a time.• Built and leveraged relationships with engineering, sales, marketing, and business groups across all of Microsoft to drive impactful training engagements, synthesizing knowledge from multiple teams in to thorough multimedia presentations.• Speaker at SMX East 2015 and SMX West 2016 in both Bing-sponsored sessions and speaker panels.• Drove community engagement and thought leadership through regular contributions to the Bing Ads Blog, SEM Rush Blog/Webinars, Search Engine Land, and PPC Hero. These contributions are regularly featured on the Search Engine Land daily recap and official Microsoft blog.• Acted as team product release SME, regularly consulting project managers on Bing Ads feature improvements, including Bing Ads MCC, Unified Device Targeting, Remarketing, Native Ads, and Universal Event Tracking.

Redmond, Washington, Us

• Worked with SMB and midmarket agencies to develop PPC strategies to make the most of their Bing advertising campaigns. This includes beta and pilot opportunities, keyword research, site and CRO suggestions, bid opportunities, and resolving any and all technical issues that arise.• Responsible for managing a client book of business totaling over $1,000,000 a month in revenue, focusing on agency growth and engagement. Exceeded quota attainment in H2 2015 by 150%, generating an additional $1.2 million in revenue versus sales targets.• Developed content for the Agency West team, creating presentations designed to train agency partners on the Bing Ads value proposition, and the value of their partnership with their Bing Ads account team.• Partnered with internal teams to develop new tools and best practices, including the Insights Team and their Competitive Landscape tool, the Beijing Engineering team on competitive research tools, vendor teams for Quality Score reporting, and Support for Mobile Optimization process guides and training.

Bloomington, In, Us

• Developed and managed PPC accounts across Google, Bing, Facebook and Youtube with a cumulative spend of over $5,000,000 annually.• Created account strategies to increase client market share and overall profitability through ongoing optimization and testing initiatives.• In 2012, won Hanapin Marketing's "Rookie of the Year" award.• In 2013, also won Hanapin Marketing's "Employee of the Year" award.• Oversaw all training at Hanapin Marketing/PPC Hero, and was tasked with the development of all new PPC hires. This role included, but is not limited to, the performance of training sessions, the ongoing development of the training curriculum, regular testing and assessments, and the coordination of all training sessions.• Specialized in keyword research, increasing lead generation and sales volume by identifying growth opportunities through research and analysis.• Fully AdWords, Bing Ads, and Google Analytics certified.• Experienced in lead performance and ROI tracking via Hubspot and Salesforce.• Experienced with Conversion Rate Optimization, devising landing page tests and implementing them through Google Analytics Content Experiments, Hubspot, Unbounce, Optimizely, and Visual Website Optimizer.• Regular contributor to PPC Hero, the PPC industry's most widely-read PPC-only blog.• Speaker at SMX West 2014 in San Jose, CA.• Speaker at Hero Conf 2014 in Austin, TX.• Speaker at the 2013 Masters of Business Online Conference in Indianapolis, IN.• Adept with rapid growth and eCommerce account expansion, increasing client monthly spend from $50,000 to $450,000 in a one-year span, while increasing gross profit to $400,000 per month in the same time frame.• Adept at lead generation, increasing client's qualified lead volume year-over-year by 471% while reducing Cost Per Lead by 66%.• Experienced in navigating Google policies and reactivating shut-down accounts.

• Trumpet performer for various organizations and events in the Lafayette area. • Managed a social network of contacts and employers while self-generating leads and opportunities for work through the use of social contacts and networking. • Responsible for guiding the growth and development of several students independently in a one-on-one environment through private instruction.

• Monitored and analyzed live customer service calls to provide QA scores, performance reports, and calling trends to 250 agents taking over 5,000 calls per day for Verizon Wireless Customer Care.• Composed and edited daily reports that were sent out company-wide detailing site statistics, quality-focused action plans, and customer service best practices.• Set up calls and meetings to review and address quality concerns and processes.• Implemented QA action plans on an agent-by-agent basis to aid individual customer service improvement.• Provided live listening trends, coaching feedback, and role-play to team leads directed toward removing specific deficiencies identified on a team level.• Worked extensively with database of site performance metrics and agent review submissions.• Performed long-term research designed to provide feedback to training staff regarding quality performance and knowledge gaps, identifying pertinent training issues and live agent educational needs. • Created team-based and quality score-based rewards programs to drive site metrics through competition.• Facilitated national-level calibration sessions through quality monitoring software and PGiMeet web video conferencing software to ensure client standards were met.• Led site-level calibration sessions for up to 10 team leads at a time to provide them with Verizon Wireless scoring guidelines and processes, as well as scoring rationale.• Taught continuing education courses for over 100 agents and team leads regarding new technologies such as 4G LTE wireless broadband, customer service processes, and soft skills.• Parsed through after call survey and live listening results to determine specific areas of opportunity for agents in need of further assistance using observation and trend analysis skills.• Wrote correspondence and notes for national-level calibration sessions which served as the voice for the entire company when presented to Verizon Wireless.

• Customer service and telesales representative for Teleservices Direct. • Tasked with meeting daily sales goals while cold-calling for multiple telemarketing campaigns, as well as receiving and resolving customer complaints.