Lisa Cronin Email & Phone Number

Austin, TX, US

• Look the Part® is an innovative mobile app and marketing platform that connects audiences with brands and products seen on their favorite TV shows.
• Growth initiatives successfully led mobile app to be downloaded in 40+ countries
• Drove on-cycle engagement to over 1M/month on Instagram through strategic SEO and social media marketing (focus on Instagram, Pinterest, TikTok)
• Designed U/I of mobile app and directly managed full cycle development teams for mobile app, web application, and CRM tool
• Acquired partnerships with top retailers and brands in the world including Nordstrom, Macy's, Amazon, Revolve, SKIMS, and many more in the Fashion, Beauty, and Home Goods categories
• Managed cross-functional teams including Product Development, Marketing, Business Development, and PartnershipsTo inquire about being featured in our app, please ping me or send us a business inquiry via our website.

New York, US

• Overview: Full-service strategist focused on research, brand strategy, and product offerings.Brand Strategy Work:
• Brand Positioning
• Brand Health
• Value Prop and USP Testing
• Audience Segmentation & Deep Dives
• Building Strategy from Existing Research

Santa Monica, California, US

• Led U.S. team overseeing research and insights across UMG’s business units and 55+ record labels including Island Records, Republic Records, Capitol Records, Interscope, & Def Jam.
• Represented UMG on the Recording Industry Association of America (RIAA) research committee.
• Worked cross-functionally with Marketing, Brand Partnerships, A&R, Product, and Streaming (i.e. Spotify, Apple, Amazon) departments.
• Partnered with top Executives to inform strategic initiatives; from developing briefs to executing full cycle research and presenting findings to major stakeholders.
• Key business objectives included brand tracking, audience profiling, campaign effectiveness, single/radio release strategy, and brand partnerships.
• Brand projects include: M&M's "Spotlight" campaign (ft. DNCE & Carly Rae Jepsen), Shawn Mendes x PaperMate, Bud Light Platinum, American Airlines, among others.

Paris, Paris, FR

• Achievements:
• Designed wearable prototypes to improve accuracy and reporting in mobile usability tests. Was subsequently invited to Apple HQ to present research and findings (2014).
• Innovated and developed new methodologies to uncover evolving user behaviors and trends. Introduced assisted usability testing (2013), consumer segmentation / customer profiling studies (2013), and brand insights.
• Founded 10,000+ consumer research panel for proprietary market research and focus group recruitment using guerrilla growth tactics and incentivized referral programs.Job Functions:
• Managed global research initiatives including strategy, planning, execution, analysis and reporting.
• Oversaw research for 20-30 digital products annually, including TV and film IP from Marvel (most notably The Avengers franchise), ABC, CBS, Disney, Fox, NFL and others.

Paris, Paris, FR

• Achievements:
• Implemented long-term beta testing to address retention and monetization issues in F2P products. This was accepted as official company process in July 2012.
• Created propriety consumer research panel with direct input on website design, registration and panelist profiles, query module, recruitment process, screener templates and marketing campaigns.
• Developed standardized focus group procedures for F2P and premium products
• Designed cross-sectional studies to evaluate mass market appeal.Job Functions:
• Conduct primary research to evaluate usability, marketing, and branding for our digital products including original and licensed IP from Marvel, NFL, ABC, CBS, and films such as Spider-Man, Iron Man, The Dark Knight.

Paris, Paris, FR

• Job Function:
• Moderated 400+ focus groups and usability tests for approximately 200 Gameloft properties (a continuous role over 6 years).
• Main objectives included optimizing user experience based on consumer feedback throughout the product lifecycle.
• Demographic specializations: adults 18-49, millennials, kids, teens, families
• Tested original IP's and licensed titles including The Avengers, Iron Man, Spider-Man, Harry Potter, Batman, Avatar, Skee-ball, The Oregon Trail, Uno and major film franchises
• Analyzed quantitative and qualitative results from participants surveys and discussions.

• Redesigned and formatted a 40+ page nationally-distributed fundraising magazine.
• Designed feature advertisements on behalf of leading magazines and publishers for use in the publication.
• Managed and negotiated client contracts for subscription prices and renewals.

B.A., Psychology

B.A., Journalism And Media Studies