• Responsible for leading the Tier 1 & 2 digital communications activity across the KE business.• Lead and manage daily KE content plan and subsequent hub and hygiene content production.• Manage all paid media activity on a daily basis to include audience creation & sharing, campaign set up, daily monitoring and optimisations to meet define KPI’s. • Responsible for coordinating all marketing based queries within Sentiment community management tool on specified days. • Responsible for reactive and proactive community management across all platforms on specified days. • Responsible for supporting new projects, tools & trials e.g. Krups, Content Square. • Responsible for content analysis & production for the KE business. • Responsible for continual data analysis, insight gather & forecasting in line with demand. • Responsible for providing data into Digital Product & Communications Coordinator for all core reporting. • Responsible for Social Tier 1 & 2 campaign reporting for KE. • Support the development / management of our ATL social media display campaigns & insight involved in their deployment. • Integrate our overall content marketing distribution plans for KE into our email marketing strategy. • Lead KE influencer campaigns & integrate into media strategy.• Act as the team lead for paid media• Responsible for coordinating / managing Criteo paid media.• Responsible for AMS media activity & management.• Responsible for ratings & reviews projects.• E-commerce/ D2C site lead (design & content)

• Supporting the paid social media content distribution across Facebook, Twitter & Instagram• Coordinating all marketing based queries within Sentiment community management tool• Reactive and proactive community management across all platforms• Coordinating / managing Criteo paid media • Consulting on AMS media activity & management / integration with Criteo• Supporting new projects & campaign e.g. Krups• Content & campaign coordination support • Supporting all SEA (PPC) campaigns across our blockbuster products & tactics for PPC cost and performance improves e.g. Landing page development, ad creative etc.• SEO initiatives & tracking• Analytics insights & insight reporting to agreed templates and frequencies • Providing data into Digital Product & Communications Coordinator for all core reporting • Social campaign reporting• Coordination of ratings & reviews projects• Digital communications support to be flexed on demand across Social, CRM & Content requirements

I have had a role in a number of digital marketing channels and concepts in my placement year at Groupe SEB.These include:Website Management• Compile detailed administration briefings for website updates• Manage new product uploads to brand sites• Communicate and manage development agency to hit deadlines and quality measures• Manage brand site merchandising processAnalytics & Reporting• Using Google Analytics to compile many reporting dashboards on a monthly basis• Adhoc data reporting• Populate reporting documents monthlySocial Media & Content Marketing• Assisting in production of inhouse content• Facilitate a new content marketing strategy• Proactive social media monitoring• Co-ordinating social customer serviceSEO & PPC• Carry out keyword research projects to aid SEO intiatives throughout brand sites• Maintain SEO & PPC tactical reporting• Manage relationships between agencies