Ed Goff Email & Phone Number

United States

The GOFF GROUP has an experienced team that is intimately familiar with the challenges faced by today's Utility Communications, and Public Saftey Organizations. Our Products and Services are catered toward addressing the Top Networking, Security, Measurment, and Compliance needs facing companies today. We can also help with Vendor Selection as well hi j inas negotiation. New product introduction to both established as well as start-up companies and build or reinvigorate sales channels to maximize productivity and account control management

Greater Boston Area

Manchester, New Hampshire

Sales agency and integrator providing renewable energy, communications, software, and security products and solutions to support NERC-CIP compliant power distribution systems for the power utility, industrial, and residential markets using Smart Grid technologies.Define strategic direction and establish/negotiate strategic alliances to drive/diversify business.

Played pivotal role in defining the vision and strategic direction of the company-opened new markets, developed/added new products, established and managed key relationships.Brought volume from $23MM to $50MM in five years, leading to 2011 acquisition.Planned and drove all sales and business/product development efforts in the power utility vertical, specializing in ruggedized networking hardware, service, and security. Led large internal and external sales force.Repositioned company to broaden perception and offering from hardware only to total solutions. Opened three new lines of business (service, maintenance, and security/compliance) to realize significant new high margin and annuity based revenue streams.Secured and expanded relationships with large, multi-national power utility companies.Changed pricing mindset and model which preserved gross margin and increased profitability.

Tasked with building a sustained growth organization, adding value and positioning the company for sale within five years. Brought sales from $1.3MM to $8.1MM, and achieved 2006 acquisition.Traveled worldwide to open new sales channels, form strategic business alliances, and build a sales network totaling nearly 150 reps.Completely revamped the product mix to address identified needs within the utility community. Managed across the organization throughout total product development and management cycle.Introduce DynaStar (the first hardened router and Ethernet platform for the power utility space) and sold 15,000 units to the largest IOU in North America (ConEd, National Grid, Northeast Utilities, etc.). Grew the Link and OpticalStar lines to over 100K units.Worked closely with CEO to define and drive strategic direction and secure investment capital.

Newington, New Hampshire

E.V.P. of Sales & Business DevelopmentCaptured telecom/ISP business by contracting with CLECs/ISPs along the East Coast to provide network buildout services from existing central offices.Built and managed a network of highly qualified and talented engineers and project managers whose credentials and approach supported explosive growth ($25MM in long-term contracts) and Developed additional revenue streams including hardware resale and maintenance.Developed and implemented acquisition exit strategy.

Recruited to develop a new business unit which diversified into new technologies for penetration into the Fortune 500 market segment (large corporations, carriers and utilities).Built and led a team of 40 in the design, development, testing, introduction, marketing, and sale of QoS and IP billing solutions for VoIP and video. Acquired/incorporated complementary and competitive technologies.Sold technology to major networking company for incorporation into SNMP platform.

Managed sales and account management team with Tier 1 customer base (market cap totaling $100 billion). Consistently achieved Chairman's Club status.Pre- and post-sales technical support. Hardware, software, network design, voice/data.Field service management. Telecommunications engineering.Regulatory compliance (state and federal, 1996 Telecommunications Act).

Electrical And Electronics Engineering

Education record