Ed Grasso Email & Phone Number

New York, Ny, Us

Lake Grove, New York, United States

Wallingford, Connecticut

Responsible for all aspects of over $1M in annual gross direct sales in both brick-and-mortar and online channels. Processed annual online gross auction sales of nearly $800K. Maintained 99.9% customer satisfaction rate online on over 15K orders annually.Built ground-up relationships with major manufacturers, suppliers and distributors to ensure maximum allotments of heavily allocated products. Fostered relationships with other local retail stores (1-hour radius) to create a marketplace to buy and sell excess products.Created social media and email presence that resulted in mailing list of over 10K targets, with more than 80% of those living within a half hour of store locationHeavily tested email and social campaigns to optimize online engagement and direct website sales.

New Hope, Pennsylvania, United States

Responsible for a blend of hands-on campaign execution and strategic management of multi-channel marketing campaignsLeader in campaign development, measurement strategy, tactical launches, data delivery, and delivering program optimization recommendations to clientsDelivered insights driven from testing and optimization activities to improve client's most pressing KPI’s for each programLed a team to develop and implement operations initiatives to improve customer experienceFormed critical relationships with client and agency partners to achieve program goals on behalf of our clientsAdmin of company's CRM systems and custom MarComm tech stack applications to ensure data integrity and program accuracyStreamlined team workload through automation and optimization and then lead training sessions with multiple departments to implement updated and/or new processesOversaw development and implementation of strategies to improve customer retentionProvided regular analysis of multi-channel marketing program performance and made actionable recommendations for improvement

New York, New York, United States

Developed and managed multichannel CRM programs from concept through execution on two launch brands and one existing brand. Championed strategic and data-lead thinking among the agency team to build knowledge around data and customer lead marketing. Ensured human-centric design for optimal customer experience, managed communication channels and test plans to lift email open rates and optimized engagement with patients. Developed action-oriented customer segments from persona development to messaging, cadence, and offers, and worked in tandem with analytics team to evaluate performance, provided audience insight, and strategic impact, to recommend a path forward.

New York, New York

Responsible for developing and managing multi-channel CRM programs (HCP & DTC) from concept through execution, ensuring compliance with all state and federal regulations including CANSPAM & HIPAAOptimized customer experience around human-centered design and data-backed researchManaged communication calendars and multi-variate test plans to lift email open rates and optimize engagement with subscribers Worked in tandem with analytics team to evaluate performance, provide audience insight and strategic impactCollaborated with account, UX and creative teams to deliver smart, differentiated, strategically grounded ideas to clients

Greater New York City Area

Responsible for providing strategic direction on setting up and managing multi-channel (email, direct mail & SMS) program operations on several multi-million dollar, HCP (direct-to-doctor) pharmaceutical accounts; while ensuring compliance with CANSPAM and HIPAA federal regulations; as well as client-specific requirementsBecame day-to-day owner and subject matter expert of all responsibilities and admin of Adobe Campaign and Salesforce Marketing Cloud platformsAnalyzed data to provide clients with operational measurement metrics, analytic insights, forecasts and strategic recommendationsDeveloped automated campaign reporting for use by account management and analytic departments to provide detailed, timeframe-specific reporting and analysis of campaign performance for client reviewWorked directly with client, other vendors and internal account management, developmental operations, creative, legal and regulatory, analytics, and strategy departments to ensure that we could meet all daily, weekly, and project-specific deadlines while remaining under budget

Greater New York City Area

Aided in ground-up creation of agency's innovations lab, including but not limited to: planning and rationale of creation, adherence to budget, curation of products/devices, operation of lending library, internal awareness promotions to agency staff, creating documentation for each product, conducting post-trial questionnaires and readying space for client visitsBecame team subject matter expert in a variety of internet and technological areas, including: SEM/SEO, e-commerce, Virtual Reality, Augmented Reality, Artificial Intelligence, 3D printing, health and wellness devices, and social CRMLead agency-wide "lunch and learn" knowledge sessions with internal and external speakers to further build agency understanding of how advancements in technology would affect client business and marketing in both the immediate and near future

Greater New York City Area

Worked with agency account team and strategists to understand overall brand and business objectives in order to apply them to the operational requirementsWorked with analytics team to understand the metrics by which the program will be measured and to incorporate the measurement and optimization test plan into the business requirements documentationAnalyzed data to provide strategic recommendations for best media mix to meet goals and remain within budget requirements

New York, Ny

Primary responsibilities included designing and managing infrastructure support for integrated online/offline acquisition, conversion and patient support programs. This included setting up data flow, business rules, IVR and live operator telephone support, patient education material fulfillment, and integration with promotional activities across other disciplines. Developed operational reports and analyzed campaign results utilizing heavy client and vendor interaction, to provide complete 360 degree program analysis.

Greater New York City Area

Primary responsibilities involved the day-to-day support of integrated online/offline acquisition, conversion and patient support programs.Responsible for providing operational and logistical support for multi-channel relationship marketingcampaigns, including mapping workflows and customer contacts, providing direction tovendors supporting the campaign, ensuring the logistical details of executing the CRM programare in place (i.e. IVR scripts, BRC postal specs), and constructing the business rules that governthe marketing effort. Interacted with clients, other vendors, and internal agency teams to ensure alignment on conception and execution of online and offline campaigns; leading back-end calls among all required parties to ensure project compliance and resolve issues when dependencies were not being metEnsured compliance with CANSPAM and HIPAA federal regulations; as well as client-specific legal/business requirementsAnalyzed data to provide strategic recommendations for best media mix to meet goals and remain within budget requirementsLiaison between clients, account management, print production, legal and regulatory departments, e-mail vendors and database vendors

Greater New York City Area

Was responsible for planning and implementing current member marketing promotions for thirteen direct-to-consumer book clubs with over two million members, with the assistance of one direct reportMarketing team lead for cyclical global offer promotions: wrote and gained legal approval of copy, coordinated design with creative department, and worked with CRM team to find corresponding customer retention offersAnalyzed cyclical sales performance and customer service reports to recommend future promotions and initiatives to senior management

Greater New York City Area

Coordinated between company and owners of licensed brands, to ensure approval on all co-branded promotional materialsWorked hand-in-hand with the editorial, creative, IT, CRM, finance, print production and legal departments to ensure promotions were complete, accurate and delivered on time

Greater New York City Area

Aided in the creation and maintenance of new member enrollment and current member websites

Greater New York City Area

Brokered the placement of over 5 million third-party insert promotions to increase revenue of cyclical mailings, resulting in incremental revenue of over $1 million annually

Greater New York City Area

Developed legal department’s intranet site and web portal systemProvided in-house technical support (hardware and software) to legal department at company’s world headquartersTechnical lead on project that made over a century’s worth of corporate documents available electronicallyAssistant PeopleSoft system administrator

B.S., Direct Marketing

Activities and Societies: President - Direct Marketing Club, Direct F.I.T.Recipient of Dean’s List award for 3 out of 4 semesters.

A.A.S., Marketing

Recipient of Dean’s List award for 2 out of 3 semesters.

Education record

Activities and Societies: Golf team, Newspaper staff