Ed Grasso Email & Phone Number

Lake Grove, New York, United States

Wallingford, Connecticut

Responsible for all aspects of over $1M in annual gross direct sales in both brick-and-mortar and online channels. Processed annual online gross auction sales of nearly $800K. Maintained 99.9% customer satisfaction rate online on over 15K orders annually.Built ground-up relationships with major manufacturers, suppliers and distributors to ensure maximum.

New Hope, Pennsylvania, United States

Responsible for a blend of hands-on campaign execution and strategic management of multi-channel marketing campaignsLeader in campaign development, measurement strategy, tactical launches, data delivery, and delivering program optimization recommendations to clientsDelivered insights driven from testing and optimization activities to improve client's most.

New York, New York, United States

Developed and managed multichannel CRM programs from concept through execution on two launch brands and one existing brand. Championed strategic and data-lead thinking among the agency team to build knowledge around data and customer lead marketing. Ensured human-centric design for optimal customer experience, managed communication channels and test plans.

New York, New York

Responsible for developing and managing multi-channel CRM programs (HCP & DTC) from concept through execution, ensuring compliance with all state and federal regulations including CANSPAM & HIPAAOptimized customer experience around human-centered design and data-backed researchManaged communication calendars and multi-variate test plans to lift email open.

Greater New York City Area

Responsible for providing strategic direction on setting up and managing multi-channel (email, direct mail & SMS) program operations on several multi-million dollar, HCP (direct-to-doctor) pharmaceutical accounts; while ensuring compliance with CANSPAM and HIPAA federal regulations; as well as client-specific requirementsBecame day-to-day owner and subject.

Greater New York City Area

Aided in ground-up creation of agency's innovations lab, including but not limited to: planning and rationale of creation, adherence to budget, curation of products/devices, operation of lending library, internal awareness promotions to agency staff, creating documentation for each product, conducting post-trial questionnaires and readying space for client.

Greater New York City Area

Worked with agency account team and strategists to understand overall brand and business objectives in order to apply them to the operational requirementsWorked with analytics team to understand the metrics by which the program will be measured and to incorporate the measurement and optimization test plan into the business requirements.

New York, NY

Primary responsibilities included designing and managing infrastructure support for integrated online/offline acquisition, conversion and patient support programs. This included setting up data flow, business rules, IVR and live operator telephone support, patient education material fulfillment, and integration with promotional activities across other.

Greater New York City Area

Primary responsibilities involved the day-to-day support of integrated online/offline acquisition, conversion and patient support programs.Responsible for providing operational and logistical support for multi-channel relationship marketingcampaigns, including mapping workflows and customer contacts, providing direction tovendors supporting the campaign.

Greater New York City Area

Was responsible for planning and implementing current member marketing promotions for thirteen direct-to-consumer book clubs with over two million members, with the assistance of one direct reportMarketing team lead for cyclical global offer promotions: wrote and gained legal approval of copy, coordinated design with creative department, and worked with.

Greater New York City Area

Coordinated between company and owners of licensed brands, to ensure approval on all co-branded promotional materialsWorked hand-in-hand with the editorial, creative, IT, CRM, finance, print production and legal departments to ensure promotions were complete, accurate and delivered on time

Greater New York City Area

Aided in the creation and maintenance of new member enrollment and current member websites

Greater New York City Area

Brokered the placement of over 5 million third-party insert promotions to increase revenue of cyclical mailings, resulting in incremental revenue of over $1 million annually

Greater New York City Area

Developed legal department’s intranet site and web portal systemProvided in-house technical support (hardware and software) to legal department at company’s world headquartersTechnical lead on project that made over a century’s worth of corporate documents available electronicallyAssistant PeopleSoft system administrator

B.S., Direct Marketing

Activities and Societies: President - Direct Marketing Club, Direct F.I.T.Recipient of Dean’s List award for 3 out of 4 semesters.

A.A.S., Marketing

Recipient of Dean’s List award for 2 out of 3 semesters.

Education record

Activities and Societies: Golf team, Newspaper staff