Ed Grasso Email & Phone Number

Greater Boston

Boston, Massachusetts, United States

I joined Bevi on a mission to unbottle the future. Our goal is to replace bottles and cans with custom drinks dispensed directly into your cup. Since 2014, we’ve helped people save hundreds of millions of bottles and cans. At the end of the day, we believe that if you can help people stay hydrated and healthy, reduce waste, and dispense a little more joy at work, it’s a pretty good cause to be a part of. Specifically, I created relevant and engaging content. That covers a lot of ground, from building a strategy and a calendar to researching and writing just about anything with words. For those who like lists, that includes:Blogs, ad campaigns, email, editorial site content, social media, the website, direct mail pieces, and marketing collateral I was also the champion the brand voice across the organization, doing my best to drive brand consistency and evolution.And I didn't do it alone. I collaborated with some very smart, talented, and hardworking people in marketing, creative, sales, product development and operations.

Wilmington, Ma

As part of a small, agile team, I created content and developed innovative ways to help that content reach a variety of people inside and outside of the company. These included stories about new technologies, customer successes, and corporate profiles and events. Sometimes these were written articles, blogs and social posts. Sometimes they were videos, podcasts or virtual events and experiences, such as AMAs. I also supported executive and investor communications. In all cases, I worked to connect with audiences in ways that were authentic, helpful, clear and meaningful.

Wilimngton, Ma

I worked on projects across ADI's media and communications programs supporting go-to-market plans and corporate initiatives. In short, my mission was to tell the ADI story to the world. That included web pages, thought leadership articles, blogs, videos and ads. Often in support of major campaigns for markets such as industrial automation, 5G, IoT, autonomous vehicles, and aerospace and defense.

For much of its 50-year history, if you wanted to know the Bose story, you had to work there. Fortunately, I did.I had the opportunity to create content for every one of the company’s businesses, so I knew a lot of the stories. I helped creative teams tell those stories and showed internal clients the value of doing so. In the process, my work was honored with many internal awards, including the company’s highest level of recognition, the President’s Award.More importantly, Bose evolved from running ads on the back of Sunday Parade Magazines to airing commercials seen on Sunday NFL football games, engaging retail demonstrations and sophisticated video content. All of which have revealed more and more of the Bose brand story.I’m proud that the Bose story is a big part of my own. Here are some highlights:- Led an ambitious communication campaign to launch four new levels of systems in the highly competitive automotive sound market.- Drove content creation that elevated Bose from non-consideration to a growing competitor in professional sound.- Created TV and DM content to build awareness for the first-ever Bose television, resulting in significantly higher store traffic.- Led the development of an innovative retail experience that boosted storetraffic by 200%, increased sales by 330%, and improved storefront dwell by 225%.- Conceived and developed the Game-Changing Sound campaign to support the Bose-NFL partnership resulting in a considerable increase in home theater sales.- Assumed creative responsibility for How To videos, improving quality, consistency and streamlining production and translation. This resulted in fewer customer support requests, relieving a burdened call center.- Teamed with fellow Director to mentor and develop staff and elevate the quality of creative work.- Co-led and presented integrated campaign, including digital content, for the launchof the first Bose Bluetooth speaker that established Bose as the category leader.

Wrote for nearly every type of communication Bose created. TV, print, direct, retail POP and several iterations of the emerging Bose.com.

Working directly with clients, producers and directors, I helped elevate corporate video from teleprompted talking heads to a competitive tool that revealed a company’s personality and point of view. Clients included Konica, MAACO, IBM and James River Corporation.