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• Energetic and innovative leader with experience in developing diverse international teams to produce consistently excellent results for customers• Track record of implementing change and raising performance standards in challenging market conditions• Proven flexibility in learning new businesses and working across different cultures
Self-Employed
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Open To New OpportunitiesSelf-Employed Aug 2021 - Present
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General Manager Southeast AsiaCathay Pacific Airways Aug 2019 - Oct 2021SingaporeResponsible for creation and implementation of regional vision, strategy and business plans in line with Head office direction. The Southeast Asia region is where it all started for CX; our very company name was coined in a hotel in Manila. Pre-Covid we flew to 20 points across Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Cambodia and Myanmar. -
General Manager Inflight ServicesCathay Pacific Airways Aug 2015 - Aug 2019Hong KongStrategic and Business Planning of the Inflight Services Department to deliver the world's best inflight service. Responsible for preparation and control of expenditure budget, with authority to manage the overall operation of Inflight Services Department Catering services and supplier's performance.Accountable for the continuous development and improvement of cabin crew service delivery and products.
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Manager Loyalty MarketingCathay Pacific Airways Aug 2013 - Jul 2015Hong KongResponsible for defining and evolving the airline's loyalty strategy, ultimately leading to an overhaul of the Marco Polo Club migrating from a mileage and sector based system of recognition to a new currency.
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Manager Revenue North America & South East AsiaCathay Pacific Airways Aug 2011 - Aug 2013Hong Kong• Key leadership position in a dedicated route team with responsibility and accountability for optimizing passenger revenues across the network and in the specific area of geographical coverage (NAM and SEA regions account for over 25% of the group’s passenger revenue)• Use of complex Yield Management systems operated by a highly trained analytical team to achieve optimal balance of revenue quality and load factors• Formulation of clear directions on schedule enhancements and future growth opportunities in areas of coverage• Close co-ordination with Sales Territory Commercial teams to ensure company’s revenue targets are surpassed in line with yearly company ‘Emphasis’
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Country Manager PhilippinesCathay Pacific Airways Aug 2008 - Aug 2011• Annual Passenger and Cargo Revenues in excess of USD150million • Responsible for a team of 131 staff• Direct oversight of 47 weekly flights between Manila and Hong Kong (37 Cathay Pacific Passenger services, 5 Dragonair Services and 5 Air Kong Freighters)• Indirect oversight of daily flights between Cebu and Hong Kong
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Country Manager Southern Africa & Indian OceanCathay Pacific Airways Aug 2006 - Aug 2008• Annual Passenger and Cargo Revenues in excess of USD60million • Responsible for a team of 38• Direct oversight of daily flights between Johannesburg and Hong Kong
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Country Manager Sri Lanka & MaldivesCathay Pacific Airways 2004 - 2006• Annual Passenger and Cargo Revenues in excess of USD30million • Responsible for a team of 30 staff • Direct oversight of weekly flights between Colombo and Hong Kong (four via BKK and 3 via SIN)
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Planning Projects ManagerCathay Pacific Airways Jul 2003 - Jul 2004Hong KongCommercial role based in Head Office involving economic feasibility studies of new routes (e.g Moscow) and optimisation/enhancement of existing schedules (London, Perth). Working with Revenue Management Department plus Flight Operations.
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Manager East IndonesiaCathay Pacific Airways Aug 2001 - Jul 2003Surabaya Area, East Java, Indonesia• Annual Passenger and Cargo Revenues in excess of USD25million • Responsible for teams of some 40 staff• Reporting to Country Manager Indonesia, direct oversight of Surabaya – Hong Kong flights (3pw) and Denpasar – Hong Kong (daily services)
Ed Higgs Skills
Ed Higgs Education Details
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English With Spanish -
Tonbridge School
Frequently Asked Questions about Ed Higgs
What company does Ed Higgs work for?
Ed Higgs works for Self-Employed
What is Ed Higgs's role at the current company?
Ed Higgs's current role is Customer Experience Evangelist. Open to new opportunities!.
What is Ed Higgs's email address?
Ed Higgs's email address is ed****@****fic.com
What is Ed Higgs's direct phone number?
Ed Higgs's direct phone number is +141598*****
What schools did Ed Higgs attend?
Ed Higgs attended University Of St Andrews, Tonbridge School.
What skills is Ed Higgs known for?
Ed Higgs has skills like Aviation, Revenue Analysis, Loyalty Marketing, Airport Management, Flights, Travel Management, Air Freight, Civil Aviation, Yield Management, Transportation, Iata, Tourism.
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