Lead the strategic planning, development, and execution of all marketing initiatives across multiple channels, including direct mail, digital, social media, CRM utilization and experiential marketing. Drive growth through innovative marketing strategies while optimizing operational efficiency and cutting external creative costs. Own the full creative process, from concept to execution, including managing all in-house content creation for print, radio, video, and email campaigns. Oversee business development efforts, securing strategic partnerships and key contracts to propel business expansion.

Providing freelance voice over, copywriting and audio editing services for radio, television, online and telephone uses. Visit causalityproductions.com for more info.

Spearheaded the management of commercial assets for five radio stations, ensuring compliance with FCC regulations and optimizing revenue-generating operations. Designed and implemented new process workflows, enhancing departmental efficiency and reducing operational errors. Provided data-driven insights to executive leadership, aligning marketing efforts with company-wide financial objectives.

Educated homeowners on solar energy solutions, utilizing a consultative sales approach to drive adoption of renewable energy systems. Designed customized solar solutions based on on-site assessments, technical analysis, and financial feasibility. Led regional sales efforts, achieving top revenue generation across multiple territories.

Oversaw national radio advertising campaigns for a health and beauty product portfolio, directing a team of voice-over talent and producing commercials in-house to reduce costs. Developed and hosted a radio infomercial to boost product sales, while collaborating with experts to lend credibility to marketing messages.

Directed marketing and operations, leading teams across customer service, telemarketing, and audit functions. Developed and executed marketing strategies, including digital campaigns and sales enablement materials, CRM development and utilization, contributing to the company’s revenue goals. Led software development initiatives to streamline operations, improving team efficiency.

Led content creation, segment development, and production for a high-rated morning show and weekend show. Managed a team of interns and produced advertising content for radio and digital media.