Ed Mcpherson Email & Phone Number

Mount Carmel, Il

Privately held investment company

Naperville, Il

As the Vice-President of Retail and Strategy I managed the Retail strategic architecture, promotional planning and loyalty MaxPerks loyalty program.Defined and articulated key strategic pillars of Omni-channel product marketing, Services, Solutions and Associates.

Chicago, Il

Led all functional areas for Sears brand, including Brand, Marketing Planning, Media, IMC and Cultural.Led design and positioning of Shop Your Way Rewards program. Launched customer acquisition strategy for SYWR.Holiday leadership and planning lead in 2010 and 2011.Was key liaison with thirteen business units that each had Presidents, CFO's and CMO's at the business unit level.Led all print, circular, broadcast, creative, social and digital for Sears with an annual budget approaching $1B.

As the VP Marketing Planning I was responsible for the roll up of $1B in Marketing expenditures. Which includes all Store-wide print, broadcast media, creative and digital integration.Functional Store-wide integration of 13 business units with combined $13B in Revenue. The Marketing Planning group consisted of 30 people including the Integrated Marketing and Creative group

As the Chief Marketing Officer at Einstein Noahs I was responsible for all functional Marketing areas including: Social, Digital, CRM, Interior Design, Architecture and all traditional areas such as Strategy, Product Development, Research, Creative, Planning and Media.

As VP Brand Gateway I was responsible for the hyper growth in the retail sector. Our positioning yielded growth from $300MM to $2.4B in fourteen months. We expanded the retail channel at roughly $10MM per day opening 240 retail units.My responsibilities included merchandise sets, retail traffic offers, District Manager Communications, design and architecture.

As Vice-President of brand marketing I led the Brand Planning team, Field Marketing, Communication to National Advertising Co-op (NAC), Pepsi relationship and $150MM National Ad budget.The NAC was a13 member board that annual plans were presented to and the Field Marketing group communicated and influenced 113 DMA based co-ops via 53 local advertising agencies.I was responsible for calendar planning, promotion and product pipeline integration.

Led local based advertising planning in 214 DMA's, via 100+ franchise advertising co-op's via 53 local agencies.Led a team of 35 Field Marketing professionals

Led 10 Division Marketing Directors that rolled up local media/promotional plans to integrate with National Brand strategies.Led coordinated local planning as an integration partner to National planning. Was key field/agency point person at HQ level.

Mba, Marketing

Bs, Marketing