Ed Nicolas Email & Phone Number

North Miami Beach, Florida, United States

Champion the leadership and oversight of the branding, imaging and creative ideation management for the entire operation.Orchestrate the launch of promotional campaigns while simultaneously establishing the creative direction for the organization.Cultivate the efforts of client relationship management while maintaining the accountability and effective management of all project and account workflows.Actively collaborate on SOW's and SOW budget management.

Lansing, Michigan Area

Lansing, Michigan Area

West Palm Beach, Florida

Executed the implementation of innovative strategy, tactics, planning, marketing, advertising, and PR efforts for the organization.Tag teamed with the salesforce and executive team members, to represent the company in the community while promoting corporate partnership/relationship efforts.Expertly authored and produced all offline and online marketing activities such as developing digital and social media content.Formulated a social media calendar while actively coordinating digital assets and media buys.Captured new customers by optimizing business strategies and launching products to diversify offerings.

Lansing, Michigan Area

Governed all marketing functions while formulating, developing, and implementing credit union marketing goals and objectives.Spearheaded the inception and development of new services and products based on perceived member needs.Directed market planning and research to identify new opportunities.Executed optimal sales strategies to achieve various benchmarks and goals for all markets.Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns.

Brand Marketing Manager, Develop/Manage the Annual Business Plan for core product categories in writing strategies and tactics for core business and growth drivers. Lead cross functional team of Marketing Research & Insights, Marketing Services, Event Marketing, Sales, and Retail Marketing teams to turn insights into action, align on a single Carhartt Global Brand Position, and improve the continuity of the Carhartt brand. Manage the execution of retail tools (guidebook, brochure, flyers) and the development of creative (radio, print, OOH, POS, on-line and TV) in support of strategic objectives to create impactful promotional materials that ultimately increase brand awareness & purchase intent. Manage the development, tracking & reporting of Consumer Marketing budget. Develop turn-key retail tools that are easy to understand & execute. Partner with sales to create a new Account Acquisition strategy & program.

North American Retail Marketing Manager, Responsible for Development and Coordination of all Advertising & Marketing Materials; Print, Radio, Television, Point of Sale Collateral, Digital Services, and Product Photography for 4,200 La-Z-Boy General Dealers, In-Store Galleries, and National Accounts. Provide consultation to upper level management in developing key business initiatives and planning. Lead internal support teams and vendors in execution of all marketing programs.

Division Marketing Manager, Collaborated with Division Sales Vice President to craft mutually beneficial solutions for client’s business goals. Establish analytical regime to evaluate marketing campaign performance relative to client’s business objectives and recommend appropriate actions. Lead internal support teams (Sales Communication, Media Marketing, Targeting, etc.) to quantify opportunities for Executive and Divisional Sales Management. Present key sales presentations using client-side expertise and internal system/support knowledge. Senior Media Planner, Provide direction to clients by developing and presenting strategic marketing plans. Project leadership on new business development. Consult Sales/Clients in setting program objectives such as Target Audience, Budget, Timing, and Method of Implementation. Produce client specific marketing materials, presentations, and develop media buys utilizing a variety of distribution vehicles. Support divisional goals by developing training programs to evaluate Media Planner skills and profit margin enhancement. Develop, test, debug, train, and make modifications for all media systems and procedures. Accomplishments: Founding Member and Communications Chairperson for the Valassis Diversity Council. Recipient of 1997 CEO Recognition Award, 1998 and 2000 Championship Performance Award, and secured incremental business resulting in over $2.5 million dollars in divisional revenue.