Holly S. Email & Phone Number

Miami, Florida, United States

Manage promotional planning for 12 accounts throughout the United States, totaling annual revenue of $800KDevelop and maintain relationships with clients, ensuring their needs and expectations are met and exceeded.Manage and oversee client campaigns, ensuring optimal performance and deliveryCollaborate with internal teams (creative, media, analytics) to develop effective and innovative campaign strategies Traffic client campaigns and creative to the digital team for deploymentConduct regular performance analysis and provide recommendations for optimization and growthPlanning and allocating resources, preparing budgets, monitoring progress, and keeping clients informed throughout the project lifecycleProofreading ad copy for quality control Generate new business opportunities through proactive outreach, networking, and referralsManage multiple digital marketing campaigns across various platforms including search, social, and display advertisingDevelop and execute email marketing campaigns, increasing open rates and click-through rates

Account manager and client services with some custom web design sprinkled in.Managed promotional planning for 20 accounts throughout the United States, totaling annual revenue of $600KCollaborated with designers on new campaign ideas, ensuring that all projects meet client goals and objectivesBuilt deep relationships with clients to understand their specific advertising needs relating to the home furnishings industryExceeded client expectations, leading to all 20 client accounts renewing their annual contractsManaged traditional media buying and media schedules for key clients Managed 20 client promotional media calendars Worked alongside a team of 4 delivering pertinent updates to accounts and promotionsProvided detailed monthly client project and services timelines for creative and digital team membersOverhauled client month end billing reconciliation process, providing detailed monthly billing reports for key accountsDelivered weekly/monthly traffic and spots to tv, radio and billboard repsManaged month end invoicing for over 20+ client accountsManaged and uploaded assets to client websitesManaged co-op for clients, upselling services generating $75K+ of additional revenue for the companyProvided monthly mailchimp analytic reports for launched client email campaigns Designed, launched and monitored 3 new websites

West Hartford, Connecticut

Advertising/Marketing Director/Designer for $5M+ 2 store retail furniture chainAnnual Advertising Buys – TV, Radio, Print, Billboards & Digital MediaCreative Director: TV Commercials, Radio ScriptsGraphic Designer: Digital Banners, Billboards & ROP Ads Designed developed and managed websiteSocial Media Expert: Facebook, YouTube, InstagramSEO/SEM paid advertising expertGenerated & Reviewed Digital Analytics- Google & Hubspot for website and search optimizationDomestic & International Furniture Buyer – Accents & Case Goods

Greater New York City Area

Creative CAD designer for outdoor and home furnishings marketDesign Specialist Created new pattern layouts to be applied to outdoor furniture cushions, umbrellas and accessoriesColorist for custom and new line designsNew season trend boards, and presentation packages3-D furniture mapping for new season presentationsDaily operations using Encad Nova Jet 6300, and Mimaki TX2 for pre production print samples on fabric

Greater New York City Area

Print designer for outdoor and home furnishings marketDesigned new pattern layouts, for outdoor and hotel contract marketsColorist for custom and new line designsLine presentations to clientsNew season trend boards, and presentation packages3-D furniture mapping for new season presentationsR&D specialist for potential overseas licensing.Artwork buyer for new season lineDaily operations using Encad Nova Jet 6300 for pre production print samples on fabric

Greater New York City Area

Print designer for mass-market jacquard knit mill/ apparel and home markets.Pattern Designer & Colorist Customer PresentationsProduct displays & storyboards for showroom presentationsDesign product guides for regional and international sales forceInitiated & developed visual design library for CAD softwareOversee knit down requests and newly developed fabric