Ed Peña

Ed Peña Email and Phone Number

Lead Program Operations Manager @ AT&T
Boerne, TX, US
Ed Peña's Location
Boerne, Texas, United States, United States
About Ed Peña

Dynamic business leader and progress driver with a passion for creative innovation. Highly motivated, with strategic vision combined with tactical experience that makes me an asset to any organization, whether launching a new initiative or revitalizing an established role.Throughout my career, I have honed my skills in Business Development, Strategic Planning, Product Management, Sales, and Go-To-Market Activation to address business challenges and deliver profitable growth.

Ed Peña's Current Company Details
AT&T

At&T

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Lead Program Operations Manager
Boerne, TX, US
Website:
att.eu
Employees:
218956
Ed Peña Work Experience Details
  • At&T
    Lead Program Operations Manager
    At&T
    Boerne, Tx, Us
  • At&T
    Lead Program Operations Manager
    At&T Sep 2023 - Present
    Texas, United States
    Delivering turnkey business mobility solutions by bringing industry leading value added resellers/distributers and AT&T sales professionals together to exceed customers expectations.
  • At&T
    Business Development Lead, Strategic Alliances
    At&T Jun 2021 - Sep 2023
    • Responsible for collaborating with AT&T product and customers organizations to identify and drive revenue and growth initiatives through and with our most strategic partners • Proactively built joint business plans with our partners for initiatives, including end-to-end GTM plans as well as a robust set of KPIs, success metrics, joint accountability, and governance • Work cross-functionally and collaborate with all levels of management internally and externally to build and maintain… Show more • Responsible for collaborating with AT&T product and customers organizations to identify and drive revenue and growth initiatives through and with our most strategic partners • Proactively built joint business plans with our partners for initiatives, including end-to-end GTM plans as well as a robust set of KPIs, success metrics, joint accountability, and governance • Work cross-functionally and collaborate with all levels of management internally and externally to build and maintain mutually beneficial partnerships• Manage executive-level contacts with key partners, including executive relationship mapping, QBRs, and C-level stakeholder management Show less
  • At&T
    Lead Product Manager
    At&T Nov 2012 - Jun 2021
    The Mobile Data and Access Management position is responsible for bringing innovative, simple and elegant solutions to complex business problems. Working closely with external business partners and internal teams to develop industry leading data packages and security applications. This role specializes in solutions that leverage AT&T’s world class network and unique applications focused on our wide array of business customers. In this position I was responsible for developing, implementing and… Show more The Mobile Data and Access Management position is responsible for bringing innovative, simple and elegant solutions to complex business problems. Working closely with external business partners and internal teams to develop industry leading data packages and security applications. This role specializes in solutions that leverage AT&T’s world class network and unique applications focused on our wide array of business customers. In this position I was responsible for developing, implementing and driving marketing strategy for emerging products technologies and applications. · Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectivesIdentify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product· Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan· Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization· Provide readout to leadership level regarding products and plans as assigned.· Work with marketing and sales operations teams to develop service delivery and channel enablement plans. · Develop compelling positioning and value proposition and selling tools· Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.· Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share. Show less
  • At&T
    Lead Channel Manager
    At&T Dec 2012 - Oct 2015
    The Foundry, Plano Texas
    Training development and deployment for AT&T's Partner Exchange organization, focused on IP Networking and Cloud services. In this role I establish guidelines for product training directed to both sales and technical titles. The target audience consists of AT&T employees as well as the Solution Providers that make up the AT&T Partner Exchange.
  • At&T Mobility
    Regional Sales Manager
    At&T Mobility Jul 2008 - Dec 2012
    Established new sales channel focused on company sponsored events and employee discount programs. The IRU events team was responsible for generating over 2.4 Million dollars in total recurring revenue in 2011 and trending to exceed 2.7 in 2012. Led a team of 14 Account Managers driving growth in consumer sales across the South Texas region including San Antonio, Austin, Houston and the Rio Grande Valley. Served as point of contact for AT&T Executives, External Affairs and local chamber… Show more Established new sales channel focused on company sponsored events and employee discount programs. The IRU events team was responsible for generating over 2.4 Million dollars in total recurring revenue in 2011 and trending to exceed 2.7 in 2012. Led a team of 14 Account Managers driving growth in consumer sales across the South Texas region including San Antonio, Austin, Houston and the Rio Grande Valley. Served as point of contact for AT&T Executives, External Affairs and local chamber of commerce creating a one stop shop for business and consumer needs as well as reinforcing AT&T's presence in the South Texas Market. Under my leadership the South Texas Mobile Sales Team was ranked number 1 in the region for sales performance in 2008, 2009, 2010 and 2011. Averaging 7000 new wireless subscribers in 2010 and an unmatched one time revenue contribution of $320,000. Exceeded new activations quota by 156% and total contract renewals by 189%. Attended AT&T Summit in 2010 and 2012 as a result of top sales performance in 2009 and 2011. Show less
  • At&T
    Sr. Sales Operations Manager
    At&T Mar 2006 - Jun 2008
    Responsible for representing AT&T in local community events in which it operates, establishing relationships with area leaders and coordinating programs aimed at increasing local awareness of AT&T and the products we support. Responsible for 1.3 Million dollar sponsorship budget and contract negotiations with minor league sports properties in South Texas. Coordinated larger sponsorships with participating agencies such as TMA, Aspen, and Career Sports and Entertainment.Worked… Show more Responsible for representing AT&T in local community events in which it operates, establishing relationships with area leaders and coordinating programs aimed at increasing local awareness of AT&T and the products we support. Responsible for 1.3 Million dollar sponsorship budget and contract negotiations with minor league sports properties in South Texas. Coordinated larger sponsorships with participating agencies such as TMA, Aspen, and Career Sports and Entertainment.Worked with External Affairs and Vice President General Manager to optimize AT&T local sponsorships saving the organization over $275,000 annually, increasing existing sponsorship value and doubling marketing impressions. Supervised a volunteer team of AT&T managers at field events where products and services where demonstrated and sold. Averaged 3 events per seven day work week while also supporting corporate growth initiatives and tracking results and revenues from events. Served as a market leader and company representative in the South Texas region, supporting sales in traditional telecommunications services as well as IP Television (U-verse) and a sales leader in Internet and satellite integrated entertainment product (Home Zone). Show less
  • At&T
    Account Manager
    At&T Jul 1999 - Mar 2006
    Sales and maintenance of GEM (Government, Education, and Medical) market segment accounts. Job duties include prospecting, selling, maintaining, and servicing accounts specifically for the healthcare industry in San Antonio and surrounding areas. Responsibilities also include Project Management and coordination over account teams that consist of internal and external personnel in delivery of SBC products and Services. Responsible for in-depth knowledge of SBC emerging technologies such as VoIP,… Show more Sales and maintenance of GEM (Government, Education, and Medical) market segment accounts. Job duties include prospecting, selling, maintaining, and servicing accounts specifically for the healthcare industry in San Antonio and surrounding areas. Responsibilities also include Project Management and coordination over account teams that consist of internal and external personnel in delivery of SBC products and Services. Responsible for in-depth knowledge of SBC emerging technologies such as VoIP, ATM, Frame Relay, ISDN, CSME (Customized Switched Metro Ethernet service), Plexar/Centrex over IP, TDM and SBCLD. This position required strong understanding of SBC provisioning and billing systems, methods and procedures, as well as regulatory and legal requirements. Worked directly with external vendors such as Nortel, Avaya, Cisco to provide sales and support of call centers components such as ACD's, IVR's, CTI and Dialers. Responsible for coordinating internally to ensure products and services are installed, serviced and billed appropriately. Identify client voids and define opportunities for improved operational efficiencies. Maintain and grow customer base by developing business opportunities for data, voice, video, Internet, and equipment while establishing customer relations and increasing company revenue. Develop project plans and business cases. Work with finance and procurement to respond to client RFP's. Recognized in 2005 Sales conference for obtaining 212% of Net New Revenue quota and exceeding yearly strategic quota by 189% of objective. Show less
  • United States Air Force
    Tsgt
    United States Air Force 1990 - 1999

Ed Peña Education Details

  • Incarnate Word University
    Incarnate Word University
    Science Business Administration

Frequently Asked Questions about Ed Peña

What company does Ed Peña work for?

Ed Peña works for At&t

What is Ed Peña's role at the current company?

Ed Peña's current role is Lead Program Operations Manager.

What schools did Ed Peña attend?

Ed Peña attended Incarnate Word University.

Who are Ed Peña's colleagues?

Ed Peña's colleagues are Subba Reddy, Deborah Anderson, Denny Torres, Esmeralda Jaimes, Tonya Smith, Edward Hamilton, Mandlenkosi Hendrick.

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