Ed Rivera Email & Phone Number

1275 Bloomfield Avenue Fairfield New Jersey 07004

A consumer electronics/consumer products sales executive that has demonstrated throughout his career success in attaining and exceeding sales objectives and profit goals. A skilled leader that has vast experience managing the sales process, developing large sales forces with significant budget responsibilities and various retail channels of distribution. Excellent understanding of international sales, product development, oversea product sourcing. Strong negotiating, relationship, team… Show more A consumer electronics/consumer products sales executive that has demonstrated throughout his career success in attaining and exceeding sales objectives and profit goals. A skilled leader that has vast experience managing the sales process, developing large sales forces with significant budget responsibilities and various retail channels of distribution. Excellent understanding of international sales, product development, oversea product sourcing. Strong negotiating, relationship, team building skills that is passionate about achieving and attaining objectives. Conducts himself with utmost integrity. Show less

Ridgefield Park New Jersey

.Responsible for the sales, marketing and product development of Polaroid licensed photo accessories and digital instant camera products on a global basis. Negotiated contractual agreements for channel distribution partners in overseas markets. Developed product line to meet international environmental, electrical certifications, language and packaging requirements needed for market qualification. Lead an international staff residing in China, UK and the US that included logistics, sourcing… Show more .Responsible for the sales, marketing and product development of Polaroid licensed photo accessories and digital instant camera products on a global basis. Negotiated contractual agreements for channel distribution partners in overseas markets. Developed product line to meet international environmental, electrical certifications, language and packaging requirements needed for market qualification. Lead an international staff residing in China, UK and the US that included logistics, sourcing, factory auditing and distribution. Performed marketing activities that include; the creation of product catalogue, selling material, advertising and management of out-sourced resources.• Increased sales on Polaroid photo accessories from $500k to $9.5M (2012). Projected worldwide sales of $12M for 2012. While expanded line from 85 to 380 sku’s.• Polaroid instant category realized $15M in sales on a worldwide basis achieved by the securing of US retail/etail outlets and international partner in Europe, Russia, Japan, Australia and select Asian markets, Mexico, Central and South America. • 2012 Secured channel partner in Eastern Europe, India and UAE for both photo accessories and cameras. • Hired independent sales representatives for North American, South America and Europe.• Developed budgets, quotas, pricing & MAP policy for domestic and international markets.• Managed public relation firms for the US (Weber Shandwick) and UK (Primal).• Managed the development of advertising and placement of advertisement. • Produced camera line for EU, Japan and Australia markets in cooperation with the Polaroid license holder “PLR” and other licensee’s. o Guided models thru Polaroid product approval process.o Reviewed and reported royalties.o Insured audit and certification process was completed.• Total P&L responsibility for US and EU for accessories. Show less