Strategy Manager
CurrentResponsible for shaping the intersection of brand, shopper and performance marketing, working directly with senior brand, trade and eCommerce specilaists to maximise their strategies with Tesco and for Tesco customers.
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@mecglobal.com
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Ed Sellier is listed as Strategy Manager at Tesco UK Retail Media | #Future100Club 2024 at dunnhumby, a with 2446 employees, based in London, England, United Kingdom. AeroLeads shows a work email signal at mecglobal.com and a matched LinkedIn profile for Ed Sellier.
Ed Sellier previously worked as Strategy Manager at Dunnhumby and Strategy Lead at Wavemaker Uk. Ed Sellier holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.
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Driven, trained omnichannel marketer with ten years’ experience in marketing, media, brand, eCommerce and formerly broadcasting. I work with leader and challenger brands across commercial, public and government sectors, challenging the status quo but grounded by the tenets of sound marketing practice. I am currently deepening my experience in online marketplaces and retail media, a booming sector for customer marketing. Between 2014-18 I worked as a strategist across all integrated touch points for International and Chinese clients in Shanghai, Beijing, Guangzhou and Hong Kong giving me invaluable experience both professionally and personally, particularly in eCommerce where China is well-ahead in online retail brand and product building. Specialisms:Marketing and brand strategy, retail media, comms planning, insight, idea generation, media effectiveness, cross channel planning, evaluation and budget settingOngoing study:Finance, Data journalism, eCommerce marketplacesMarketing category experience: E-retail, transport, luxury and high-street fashion, hospitality, auto, technology, government behavior change, nutrition (infants and adults), B2B and a variety of FMCGsLanguages: English (native) / Mandarin (professional proficiency - speaking, listening, reading)Interests: Behavioural Science, Foreign Policy, Mandarin Chinese, Mindfulness, Sports, Film, Music, Science Fiction and Horror
Listed skills include Editing, Television, Copywriting, Digital Media, and 58 others.
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Hammersmith, England, United Kingdom
Responsible for shaping the intersection of brand, shopper and performance marketing, working directly with senior brand, trade and eCommerce specilaists to maximise their strategies with Tesco and for Tesco customers.
London, England, United Kingdom
Designed and delivered media, brand & marketing strategy across a range of UK government clients and commercial brands (both existing and new business ventures). This included leading business planning, brand / marketing / communications strategy, supporting portfolio management, media investment management and shaping quant / qual evaluation to ensure consistent tracking of critical brand and customer metrics. I also write thought leadership for the company as well as facilitate a programme around progressive masculinity.CPD: - Foundations in eCommerce (Future Learn, completed December 2022)- Marketing Analytics (University of Virginia, completed July 2022)- Mini MBA in Brand Management (Marketing Week, completed July 2021)- Mini MBA in Marketing (Marketing Week, completed July 2020)- Leading With Finance (HBS, completed December 2020)- Thinkbox TV Masters (completed March 2021)
London, United Kingdom
Balanced between behaviour change marketing through a variety of Government clients as well as commercial brands including:- Transport for London- Public Health England (Starting Well and Living Well)- Home Office / Cabinet Office- Terry's Chocolate Orange- DanoneCPDIPA Advanced Certificate (2019) - Pass with Distinction (>80%)Marketing Week Mini MBA in MarketingHBS 'Leading With Finance'
Shanghai City, China
Responsible for driving best practice communications planning and consultancy for a variety of clients including:- Amazon (Global Store and Kindle)- Colgate- Calvin Klein / Tommy Hilfiger / Michael Kors- Marriott / Starwood- United Biscuits- General Electric- Danone Early Life NutritionComms planning for key pitch wins including Calvin Klein in APAC and Michael Kors in Mainland China.
Dalian, Liaoning, China
While I studied written and spoken Mandarin Chinese, I worked part-time recruiting foreign staff for Shane’s English Language Training Center in Dalian, China, establishing and maintaining all relationships with Chinese and international recruitment partners.In addition I facilitated conversational English and comprehension for young learners, aged 3‐16 and was responsible for presenting demonstration classes to new students and parents.
Supersport Blitz
I wrote, presented and produced live commentary, continuity voicing, scripts, TV reports, promotional packages and voice-overs for a variety of SuperSport's premier channels. Highlights included covering and reporting on the 2010 FIFA World Cup, 2011 Uefa Champions League Final, 2011 Cricket World Cup, 2011 IRB Rugby World Cup Final, all four golf and tennis majors and the Tour de France.
Randburg, Johannesburg
Lead screenwriter, voice-artist and promotional insert producer for SuperSport's studio coverage of Europe's top-flight leagues including the UEFA Champions League, Barclays Premier League, Spanish La Liga, German Bundesliga, Italian Serie A and French Ligue Un.
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John Cadtroll
Colleague at DunnhumbySan Jose, California, United States
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Leo Blandine Malapel
Colleague at DunnhumbyGreater London, England, United Kingdom
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Neelesh Sharma
Colleague at DunnhumbyHaryana, India
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Mike Allman
Colleague at DunnhumbyLondon, England, United Kingdom
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Carolina Fuentes Arenas
Colleague at DunnhumbySantiago, Santiago Metropolitan Region, Chile
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Sophia Brown
Colleague at DunnhumbyLondon Area, United Kingdom
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Ankit Dhawan
Colleague at DunnhumbyGurgaon, Haryana, India
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Viktória Hollik
Colleague at DunnhumbyVeszprém, Hungary
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Abhilash V. Gopal
Colleague at DunnhumbyGurgaon, Haryana, India
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Marisa Hutton
Colleague at DunnhumbyCity Of Cape Town, Western Cape, South Africa
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Across 10 modules in 12 weeks the Mini MBA in Brand Management course covers much of the same content as the second year of an MBA.
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career..
An intensive 5-week, MBA-level course from UVA exploring the techniques that connect the full marketing mix to business performance.
Leading with Finance is a 6-week, 40-hour online certificate program from Harvard Business School, helping students understand key.
TV Masters is the UK’s only complete and fully accredited TV advertising training course, both CPD and IPA CPD Hours certified. It's.
Activities and Societies: Media Markets and Strategy Political Journalism Narrative Literary Journalism Media Planning and Research
Quick answers generated from the profile data available on this page.
Ed Sellier works for dunnhumby.
Ed Sellier is listed as Strategy Manager at Tesco UK Retail Media | #Future100Club 2024 at dunnhumby.
AeroLeads has found 1 work email signal at @mecglobal.com for Ed Sellier at dunnhumby.
Ed Sellier is based in London, England, United Kingdom while working with dunnhumby.
Ed Sellier has worked for Dunnhumby, Wavemaker Uk, Wavemaker, Mec, and Shane English School Shanghai.
Ed Sellier's colleagues at dunnhumby include John Cadtroll, Leo Blandine Malapel, Neelesh Sharma, Mike Allman, and Carolina Fuentes Arenas.
You can use AeroLeads to view verified contact signals for Ed Sellier at dunnhumby, including work email, phone, and LinkedIn data when available.
Ed Sellier holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.
Ed Sellier is listed with skills including Editing, Television, Copywriting, Digital Media, Social Media, Journalism, Broadcast, and Research.
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