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I'm a senior creative with demonstrated success in digital campaign ideation and development, creative strategy, and execution of projects within social, interactive, photo/video, and animation. With a proven track record in digital design, I’ve led teams through every step of the creative process from concept to launch on projects ranging from web design and UI/UX to programmatic display campaigns and high-impact social campaigns. I lead by example, working hands-on with my team, prioritizing curiosity and collaboration, and consistently delivering exceptional work that inspires teammates, exceeds stakeholder expectations, and surpasses business goals.I've been fortunate enough to work on worldwide brands like evian and Pantone—and just as lucky to work with likeminded startups, small brands, and independent artists and companies in the music industry. Regardless of the potential for awards or accolades, I put my best thinking into everything I work on.
Veg Er For Pets
View- Website:
- veterinaryemergencygroup.com
- Employees:
- 3030
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Creative DirectorVeg Er For PetsNew York, Ny, Us
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Associate Creative DirectorVeterinary Emergency Group Apr 2024 - PresentWhite Plains, New York, United States -
Art Director / DesignerTrapdoor Design Co. Jul 2022 - PresentNyc Metropolitan AreaIndependent design company specializing in premium creative services tailored to agencies and direct clients in consumer goods, finance, pharmaceutical, and music industriesLaunched design company to offer a distinctive blend of hands-on expertise and extensive agency management experience—ensuring the highest quality creative and design for agencies and direct clients alikeKey projects and accomplishments:• OLIVER: Designed display ad campaign for Morgan Stanley’s 2023 global campaign, “Old World Grit. New World Ideas.” Ads performed above benchmark• Hennessy: Established motion guidelines and graphics for all internal video communications for Hennessy, the world’s most popular cognac brand• Reybee, Inc.: Web design, development, and identity for prestigious music PR agency representing world-renowned artists such as The Spice Girls, The Cranberries, Dead Kennedys, and Frank SinatraSelect Brands: Hennessy, Dom Perignon, OLIVER / Morgan Stanley, Reybee Inc., and Bumper.com
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Art Director, FreelanceOliver Agency Dec 2022 - Jan 2023United StatesBrand: Morgan StanleyCampaign: "Old School Grit. New World Ideas." -
Creative DirectorRevolution Digital May 2017 - Jun 2022New York City Metropolitan Area + Remote• Built creative team at Revolution Digital—winning #1 Digital Agency, North America by the MMAs—where annual revenue increased from $3MM to nearly $10MM along with an expansion of creative department headcount by 300%, overall agency headcount by 250%, and client roster by nearly 400%.• Led the creative direction of Emergen-C’s award-winning digital/social campaign, “Emerge Your Best,” resulting in a surge in brand reach by 195%, engagement by 240%, and website traffic by 105%—a site which I also designed and launched. Our content surpassed industry benchmarks with video completion rates of up to 61% and in-feed engagement rates as high as 6.4%.• Launched digital brand for Original Gummi FunMix: a new candy targeted to young millenials and Gen Z, from the makers of Welch’s Fruit Snacks. Led digital creative that independently drove the most successful new gummy brand in years and achieved sales growth from <$1MM to $16MM in 18 months, with a subsequent 251% increase the following year.• Successfully built and grew a highly-profitable, award-winning agency through strategic reinvention of creative department staffing, processes, and software.• Led creative efforts for New Business and RFP responses, resulting in a significant increase in agency growth and acquiring world-renowned brands as clients.• Expanded client roster by approximately 400% and average project budget by 200%+, driving substantial business growth.• Mentored and guided a team of 5 direct reports and 4 indirect reports, resulting in 6 individual promotions and a team headcount increase from 3 to 12 full-time creatives.• Established streamlined workflows, integrated new design procedures, and implemented user-centric processes to optimize efficiency and project transparency.Select Brands: Evian, ChapStick, Emergen-C, CRUNCH Bar, Nexium, Dannon Light+Fit, Pfizer, KPMG, and Buitoni Foods -
Associate Creative DirectorRevolution Digital Nov 2013 - May 2017• Built and grew a highly-profitable, award-winning agency through strategic reinvention of creative department staffing, processes, and software.• Established streamlined workflows, integrated new design procedures, and implemented user-centric processes to optimize efficiency and project transparency.• See Creative Director position above to review full impact of my time at Revolution Digital
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Associate Creative DirectorOverskies Aug 2012 - Nov 2013• Recruited to establish and lead a specialized digital team within the primary creative department.• Expanded digital capabilities to include iOS apps, websites, and immersive digital installations.• Managed a team of 2 hybrid designers, overseeing both design and development aspects.• Implemented new processes and workflows, optimizing design direction, collaboration, and delegation.• Introduced Basecamp integration for enhanced project management, digital proofing, and team communication efficiency.Select Brands: Pantone, Citizen Watches, BP/Castrol, and Konica Minolta -
Sr. Art Director / Graphic ArtistFreelance Jul 2011 - Jul 2012• Extensive collaboration with top ad agencies and direct clients in consumer goods, finance, and non-profit sectors.• Integral role in interactive design, development, branding, and display advertising projects.• Successful relaunch of the National Ovarian Cancer Coalition (NOCC) with a new identity, brand system, and dedicated design resources for regional chapters.Select Brands: National Ovarian Cancer Coalition, BNO, Compass Healthcare, MMi, MWW
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Associate Creative DirectorMikeworldwide Jan 2011 - Jun 2011New York, New York, United States• Played a pivotal role in digital initiatives and securing new business opportunities for renowned national accounts such as Encyclopedia Britannica, Nikon, Hershey, and jetBlue• Implemented digital standards for web design project workflows and display ad development, resulting in enhanced project efficiencies and increased project claritySelect Brands: Nikon, Hershey, jetBlue -
Graphic Artist / Art DirectorFreelance Designer Mar 2009 - Feb 2011• Extensive collaboration with top ad agencies and direct clients in consumer goods, finance, and non-profit sectors.• Integral role in interactive design, development, branding, and display advertising projects.• Successful relaunch of the National Ovarian Cancer Coalition (NOCC) with a new identity, brand system, and dedicated design resources for regional chapters.Select Brands: National Ovarian Cancer Coalition, BNO, Compass Healthcare, MMi, MWW
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Sr. Art DirectorDatapositive Aug 2008 - Feb 2009• Directed creative efforts at a startup agency, overseeing promotional content, websites, microsites, and interactive games while expanding skills in modern UI design, branding, product design, animation, and video.• Managed UI/web design, Flash development, and interactive game design for national promotions and sweepstakes, driving successful outcomes.• Expanded agency capabilities in UI design, branding, animation, and video, attracting new clients and projects.• Achieved remarkable results, including the creation and launch of "Castrol GTX Nationals," an instant-win racing game with over 2 million plays and $100,000 in awarded prizes.• Led the development of a sweepstakes microsite for Castrol Syntec in collaboration with renowned DJ Funkmaster Flex, featuring his custom 2006 Ford Mustang GT as the grand prize.Select Brands: BP/Castrol, Disney, Wyeth, Pfizer, and Laptop Magazine -
Art DirectorDatapositive Feb 2007 - Aug 2008Interactive Design, Flash development/animation, UI development, illustration, branding
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Bassist And DesignerThe Procedure Jan 2001 - May 2007Ewing, New Jersey, United States• Developed design and organizational skills while managing all design aspects for a hardcore band, The Procedure, including album releases, demos, and appearances on national samplers.• Gained experience in creative collaboration, contracts, vendor management, and press relations during extensive performances in the NJ, NYC, and Philadelphia area (including the legendary CBGBs.)• Fostered collaboration, communication, and a dedicated, DIY work ethic, which I continue to carry through all of my professional experience.During the early 2000s, I had the privilege of playing bass guitar in The Procedure, a hardcore band that was signed to Blackout! Records, released a few LPs, and played numerous shows throughout the tri-state area and along the east coast.
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Art DirectorDvc Dec 2005 - Dec 2006Morristown, New Jersey, United States• Led digital creative initiatives for Fortune 500 clients in telecommunications, electronics, and consumer packaged goods sectors.• Streamlined web design and banner ad production processes to meet growing project demands, leveraging external web developers and internalizing Flash development.• Played an active role in national campaigns, successful new business pitches, and client presentations.• Successfully executed a comprehensive digital and out-of-home campaign for JVC's Everio digital video camera, encompassing an engaging online video-editing game, a prominent Times Square billboard above the iconic JVC globe, display ads, and a strategic brand integration with Warner Bros.' V for Vendetta, including an in-film appearance.Select Brands: AT&T, Hertz, Nokia, Gillette, Braun, Georgia-Pacific and JVC
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Junior Art DirectorDvc Dec 2004 - Dec 2005Morristown, New Jersey, United StatesAssorted interactive media, AT&T PrePaid, AT&T Military, Gillette, Nokia, Hertz, and JVC. Responsibilities included concept design and client presentations.
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Graphic DesignerPmd Oct 2004 - Dec 2004I started my career at this start-up agency with a range of clients spanning food, automotive, and consumer goods. I handled basic graphic design production, web design, and simple Flash animation.
Ed Adams Skills
Ed Adams Education Details
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Fine Art / Graphic Design
Frequently Asked Questions about Ed Adams
What company does Ed Adams work for?
Ed Adams works for Veg Er For Pets
What is Ed Adams's role at the current company?
Ed Adams's current role is Creative Director.
What is Ed Adams's email address?
Ed Adams's email address is ed****@****v-d.com
What is Ed Adams's direct phone number?
Ed Adams's direct phone number is +197397*****
What schools did Ed Adams attend?
Ed Adams attended The College Of New Jersey.
What are some of Ed Adams's interests?
Ed Adams has interest in Web Design, New And Current Web Technologies, Illustration, Music Industry Promotion, Standards Compliance And Accessibility, Open Source Endeavors, Usability.
What skills is Ed Adams known for?
Ed Adams has skills like Art Direction, Graphic Design, Interaction Design, Web Design, Creative Direction, Advertising, Logo Design, Illustration, Graphics, Creative Strategy, Adobe Creative Suite, Digital Strategy.
Who are Ed Adams's colleagues?
Ed Adams's colleagues are Stephanie Reeves, Hannah Merrill, Mellie Mezynski, Stephanie Dochterman, Astrid Gonzalez, Mcclellan Laing, Lucile Krief.
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Ed Adams
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