Ed Archer is a Coach, Coach Educator at Athlete Academy. Colleagues describe them as "Ed at the Athlete Academy has been a huge part of my journey as a strength and conditioning coach and business founder. The lessons learnt in those first 2-3 years have set me up for the 7-8 years that have followed. It is no coincidence that there are an equal number of great coaches and athletes that have emerged from Ed's tutelage." and "Ed's passion, leadership qualities, and open mindfulness in his field of expertise and beyond, is somewhat special. The best part about Ed is quite simply that he's a real and genuine person and ultimately continues to help others achieve their dreams. "