Edward Bray Email & Phone Number

Salt Lake City, Utah, Us

Lead the Demand Generation, Field Marketing, Channel Marketing and Communications functions for Instructure across APAC, EMEA and LATAM.Acheivements• 127% attainment of marketing pipeline goals in 2023.• 104% attainment of marketing pipeline goals in 2022.

Salt Lake City, Utah, Us

Lead the Demand Generation, Field Marketing, and Communications functions for Instructure in APAC, as well as the Global Channel Marketing team.Achievements• 207% attainment of marketing pipeline goals in 2021.• 'Presidents Club' award winner in 2021.• 228% attainment of marketing pipeline goals in 2020.• 214% attainment of marketing pipeline goals in 2019.

Perth, Western Australia, Au

Led the integrated marketing function across B2B, consumer marketing, product marketing, brand and PR for HeathEngine - Australia's #1 online health destination.Achievements:• Exceeded pipeline goals in 2018. • Exceeded customer expansion goals in 2018.

Sunnyvale, Ca, Us

Led the field, demand generation, content and product marketing teams for LinkedIn Sales Solutions and Marketing Solutions across the Asia Pacific region including Japan. A key member of global marketing and APAC sales leadership teams.Achievements• Exceeded customer influence benchmarks by 30% in 2016.• Exceeded marketing qualified lead (MQL) goals by 32% in 2016.• Integrated the APAC marketing teams across Sales Solutions and Marketing Solutions - a global first for LinkedIn.

Sunnyvale, Ca, Us

Built the APAC marketing team across Australia, India, Singapore and Hong Kong and created specialist functions for Product Marketing, Demand Generation and Content Marketing. A key member of the LinkedIn Marketing Solutions APAC and global marketing leadership teams.Achievements • Achieved the highest attainment of sourced customer of any marketing team at LinkedIn globally in 2015.• Consistently exceed global benchmarks for customer influence.• Launched Sponsored Content in APAC to become the fastest growing product in history of LinkedIn Marketing Solutions.

Sunnyvale, Ca, Us

First marketer in APAC dedicated to LinkedIn Marketing Solutions. Responsible for building and implementing the Australia and New Zealand marketing strategy from the ground up. A key member of the Australian and APAC Marketing leadership teams. Achievements:• Grew advertising revenue 80% amongst enterprise customers.• Scaled the Australian marketing strategy across the APAC region. • Set new benchmarks for in person events and scaled programs globally.

Central Business District, Sg

Elected by peers to lead the social media committee for the IAB in South East Asia.The mission of the social media committee is to up skill talent in South East Asia on social media marketing. Activities include optimization of social channels, training, thought leadership and content distribution.

Sydney, New South Wales, Au

Lead a team responsible for all trade marketing and research activities for the Sydney Morning Herald, The Sun-Herald, Good Weekend, Sunday Life, The Sydney Magazine, The Age Melbourne Magazine and Sport & Style. Managed a team of four Trade Marketing Strategists. Managed the Herald trade brands through effective advertising, public relations and sponsorship. Assisted the sales team in generating revenue through promotions, market presentations, research and sales collateral. Responsible for trade marketing and research budget.Achievements• 1st place for Display Advertising at the 2011 Pacific Area Publishers Association Awards.• 3rd place for Advertising Sales and Retention at the 2011 International Newspaper Marketing.

Developed and implement strategies to improve the competitive position of MyCareer. Managed and influence stakeholders nationally across product, sales, consumer marketing and marketing. Developed and managed partnerships and alliances Achievements• Improved competitive of Mycareer from the third to second most visited recruitment website in Australia.

Sydney, New South Wales, Au

Managed all trade marketing and research activities for classified advertising in print and online for Domain, Drive and MyCareer. Managed a team of two Trade Marketing Strategists. Managed the classifieds trade brands through effective advertising, public relations and sponsorship.Achievements• Managed the successful campaign launch of indigenousjobsaustralia.com.au(Contract Position)

Sydney, New South Wales, Au

Managed all trade marketing and research activities for display advertising across Fairfax Digital websites, including; smh.com.au, age.com.au, brisbanetimes.com.au, WAtoday.com.au, Domain.com.au Mycareer.com.au, Drive.com.au, Stayz.com.au and RSVP.com.au. Managed one Trade Marketing Executive, one Research Manager and one Research Executive. Managed the Fairfax Digital brand through effective advertising, public relations and sponsorship. Assisted the sales team in generating revenue through research, promotions, market presentations, events and sales collateral. Represented Fairfax Digital on the Internet Advertising Bureau (IAB) Measurement and Research Councils.Achievements• Coordinated the Sydney launch of WAtoday.com.au• Key member of the inaugural IAB industry effectiveness study

Singapore, Sg

Managed all trade marketing and research activities for the Australian Financial Review, AFR Magazine, AFR BOSS, BRW, AFR Smart Investor, Asset, CFO and MIS magazines. Managed two Trade Marketing Executives and one Trade Marketing Coordinator. Worked closely with the Commercial Director on business strategy, yield management and revenue forecasting.Achievements• Led the national launch strategy for the Australian Business Readership Survey• Successfully integrated Fairfax Business Media’s websites with the print business

North Sydney, Nsw, Au

Managed trade marketing activities for the Australian Financial Review, AFR Magazine and AFR BOSS Magazine. Managed one Trade Marketing Executive. Utilised proprietary and syndicated research in sales proposals and sales collateral.Achievements• Implemented trade positioning for The Australian Financial Review

Singapore, Sg

Manage trade marketing activities for BRW, Personal Investor, Shares, Asset, CFO and MIS magazines. Utilised proprietary and syndicated research in sales proposals.Achievements• Restructured all trade marketing collateral.

Sydney, Nsw, Au

Maximise film advertising revenue via media agencies and marketers. Responsible for multi million dollar revenue target.Achievements• Awarded the ‘Film Executive of the Year’ 2001-02• Exceeded targets by 20%, setting company record for revenue

Ikeja, Lagos, Ng

Optimised media strategies for clients, including; AMP, ALTO, AVCO, Dick Smith Electronics, FAI, Harvey World Travel, Norwegian Capricorn Line and Ricoh photocopiers. Negotiated with vendors. Implemented and administered media schedules.Achievements• Promoted to Media Planner/Buyer from Coordinator within one year

Bachelor'S Degree, Commerce (Marketing Major)

Education record