Ed Crawford Email & Phone Number

Tokyo, Japan

Greater Seattle Area

• Co-founded digital marketing services company that provides video marketing assets and advice to companies looking to take advantage of rich media opportunities to promote their businesses and educate customers
• Created marketing videos for several travel-oriented businesses
• Wrote and directed video used to promote the education program of Seattle-based Mountains to Sound Greenway Trust

Greater Seattle Area

The Cobalt Group is the largest automotive digital marketing solutions provider in North America, providing a range of digital marketing solutions to franchised car dealers and manufacturers in the US, Canada and Mexico. ADP acquired Cobalt in August 2010.- Worked closely with the management team to create Cobalt’s marketing services strategy that is.

Greater Seattle Area

- Managed all aspects of the annual planning rhythm for the company, including three-year target setting and long-term planning processes, annual budget process, monthly/quarterly business reviews, and new capital expenditure approval process.- Led strategic reviews of past company strategies that helped the new president unify the management team and.

Washington D.C. Metro Area

- Worked with the senior management team to define long-term strategy and growth game plan for a $13 billion lodging business. Key responsibilities included directing the annual business strategy review process for Marriott’s ten lodging brands and developing lodging industry financial projections used in long range and annual budget planning processes..

Purchase, NY

- Developed guidelines and reviewed long range and annual operating plans for the $3 billion international beverage division, Pepsi Cola International. Facilitated consensus building between the division and the corporate office on growth targets.- Worked closely with the International Beverage Division management team to assess the strategic and financial.

Tokyo, Japan

PRINCIPAL in a Japan-based management consulting firm (Boston Consulting Group spin-off)- Sold and managed a broad range of consulting projects in Japan for Japanese and foreign companies. Examples included market entry strategies, distribution studies, M&A analyses, and partner negotiation support in the following industries: retail, food service.

Tokyo, Japan

- Sold a wide range of fixed income products to Japanese and foreign financial institutions in Asia.- Worked with senior management on a proposal to open a fixed income office in Hong Kong. Responsibilities included assessing fixed income market opportunity and competitive environment in Hong Kong and Taiwan. Proposal was accepted.

Ma, International Studies

Activities and Societies: Concentration in East Asian Studies and Japanese Fellow, The Lauder Institute of Management and International.

Mba, Finance

Ba, International Studies

Graduated with Honors